Apple did and it has a hit commercial on its hands for the trouble.
In a new ad for Apple TV, the five-time NBA champion shows Jordan, who's wearing Bryant's Lower Merion High School jersey, old footage of himself draining a jumper.
"That's the guy you're playing in this movie," the Black Mamba tells Jordan in the clip. "Cold-blooded assassin."
But the young actor sees the role differently.
"Locked in the battle with Father Time," Jordan shoots back, deep in thought about what the character needs.
"Exactly... no... what?" Bryant says in disbelief.
"Like a hero on the verge of a steep decline," Jordan retorts. "It's perfect."
Bryant adds: "There's no decline. It's all ascension."
That's when Jordan gives Bryant the memo that he's not only playing the young Kobe, but also the current 37-year-old about to end his historic NBA career, even getting Siri to call up The Curious Case of Benjamin Button. Ha!
We especially love how the commercial ends. Classic Kobe. Just peep the look on his face.
Don't feel bad about your current plight with the Los Angeles Lakers, though, Kobe.
After all, you've given us a lifetime of memories throughout your career that totally outweigh this season's struggles.
That and don't forget... Father Time is undefeated.
Bryant is down to the final two games of his career, with the Lakers on the road against the Oklahoma City Thunder on Monday night, before hosting the Utah Jazz at the Staples Center on Wednesday night in LA.
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