[Watch] Kobe Bryant Loves to Be Hated in Nike Retirement Ad

Kobe Bryant

[Watch] Kobe Bryant Loves to Be Hated in Nike Retirement Ad

Paul Pierce and Rasheed Wallace make cameos, as the Black Mamba "conducts" his haters.

Published April 13, 2016

As much love as Kobe Bryant is going to receive Wednesday night during his final NBA game, he has sure relished being hated over the course of his legendary 20-year career.

As a final salute, Nike has made the Black Mamba "The Conductor" of his own hate, calling the shots for an orchestral chorus that includes hating fans of the Boston Celtics, Sacramento Kings and Detroit Pistons and even those fellow NBA stars he defeated.

The fitting clip even includes cameos from Bryant's former Los Angeles Lakers coach Phil Jackson, Paul Pierce and Rasheed Wallace.

Peep the commercial here.

This has got to be the crown jewel of the Mamba Day celebration thus far.

And how fitting, considering Kobe has always viewed the hate as love.

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(Photo: Nike Basketball via Youtube)

Written by Mark Lelinwalla


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