Nike just bodied its competition in a major way ... and it couldn't have been more timely.
Days after UA's CEO Kevin Plank received criticism from its own sponsored stars — including Steph Curry, Misty Copeland and Dwayne 'The Rock' Johnson — for calling Donald Trump an "asset" to the country, the Swoosh answered back with the release of its powerful "Equality" commercial.
The stirring ad stars the sports greats likes of LeBron James, Serena Williams, Kevin Durant, Gabby Douglas and is set to the moving vocals of Alicia Keys.
The theme of the clip?
"Is this the land history promised?" the caption of Nike's YouTube post of the ad reads. "This field of play. Where the dream of fairness and mutual respect lives on. Where you are defined by actions, not your looks and beliefs. For too long these ideals have taken refuge inside these lines. Equality should have no boundaries."
Take a look at the poignant commercial.
In a strong way, the clip presents Nike's stance against any sort of divisiveness that seems to be in the air since Trump became the 45th president of the United States.
While Nike's athletes are standing with the company's stance and its message of "Equality," Under Armour's endorsed stars had to question the company's motives after Plank praised Trump publicly on CNBC last week.
Upon learning of Plank's comments, the back-to-back NBA MVP said he agrees with the Under Armour CEO's assertion of Trump being an "asset" to the country, only if the 'et' is removed, essentially calling the former reality TV star an "ass."
Copeland said she spoke with Plank, but implored the CEO and company as a whole to "take public action" and clarify their values.
Yeah ... we'd call this commercial a big win for the Swoosh.
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(Photo from left: Streeter Lecka/Getty Images, Mike Hewitt/Getty Images, Vaughn Ridley/Getty Images)