LaVar Ball Slammed For Calling His Son Lonzo ‘Damaged Goods’ Over Failed Big Baller Brand

<<enter caption here>> at Madison Square Garden on December 12, 2017 in New York City.

LaVar Ball Slammed For Calling His Son Lonzo ‘Damaged Goods’ Over Failed Big Baller Brand

LaVar was doing his usual blustery, self-aggrandizing schtick when he referenced his son.

Published September 17, 2019

Written by Jarod Hector

On a recent episode of Ball in the Family, the Ball family’s Facebook show, patriarch LaVar made a reference to his son Lonzo as "damaged goods." 

The clip has made its way around the internet, and people are going in on LaVar. 

In the clip, Lonzo is asked if he would change the name of Big Baller Brand, the thus far failed shoe and clothing line of the family’s. Lonzo said he would, and LaVar responded:

“When I come out with a name and then somebody tells me to change it, that’s like me telling me to change your name. That’s like people saying, ‘Oh, hey, change Lonzo’s name to Alfonzo on the fact that he been damaged goods for the last two years.”

Many people saw that as a shot at Lonzo and others just didn’t appreciate his word choice. 

By all accounts, LaVar loves his kids and wants to do right by them. But in the course of the video you can see Lonzo’s reaction to his father’s brash talk. 

It’s true, Lonzo is used to this, as it has been happening his whole life. But the Pelicans' guard is a young man and trying to make his own way in a league where his father doesn’t play and has no relevance. 

All this rhetoric is classic self-aggrandizing behavior from LaVar. 

Lonzo is the player in the NBA. He is the one that has to develop his skills, remain healthy and show the promise and potential of a #2 draft pick. 

Many on social media are urging the 21-year-old to sever ties with BBB and not allow his father to have so much outward facing impact on his life and career. 

It’s a slippery slope, as you only have one father. But for the sake of his son, maybe it’s time for LaVar to take a back seat and let his son be his own man.

(Photo: James Devaney/Getty Images)

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