Watch: LeBron James Salsa Dances In New Mountain Dew Ad

LOS ANGELES, CALIFORNIA - MARCH 20: LeBron James #23 of the Los Angeles Lakers warms up prior to a game against the Atlanta Hawks at Staples Center on March 20, 2021 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Michael Owens/Getty Images)

Watch: LeBron James Salsa Dances In New Mountain Dew Ad

Mtn Dew Rise Energy launched in March.

PUBLISHED ON : MAY 16, 2021 / 01:51 PM

Written by BET Staff

On Thursday (May 13), Mtn Dew Rise Energy released its first ad campaign, "The Morning Makes You," featuring LeBron James.

Directed by the legendary F. Gary Gray, the ad shows James doing everything from laundry to salsa dancing. 

Mtn Dew Rise Energy, which is available in 16-fl.oz. cans in six flavors, launched in March. 

Watch the ad below:

RELATED: Watch LeBron James’ Insane Look-Away Three-Pointer That Had The Bench Going Crazy

James’ 18-year partnership with Coke expired in 2020, ending one of his longest professional relationships. 

Details of the Pepsi deal are not public but Forbes reports that James is one of the league’s top earners, raking in an estimated $50 million per year in endorsements.

Photo Credit: Michael Owens / Contributor


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