BET Networks Delivers The Power Of More

"NEW YORK, NY - APRIL 20:  DJ Khaled (L) and Chairman and CEO of BET Networks Debra L. Lee speak onstage during BET Networks 2016 Upfront at Rose Hall at Jazz at Lincoln Center on April 20, 2016 in New York City.  (Photo by D Dipasupil/BET/Getty Images for BET Networks)"

BET Networks Delivers The Power Of More

Upfront 2016

Published May 12, 2016

Cynopsis Claim Sourcing

More Reach

BET is #1 On Cable In Prime With Black Viewers 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Primetime (Mon-Fri 8p-11p/Sat-Su 6p-11p) | All Cable (Ad-Supported & Pay Cable) | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ranked on Black P18-49 Impressions (000).

BET is the #1 Cable Network With Blacks 18-49 For 15 Years Straight Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY02-CY16-to-date by Year based on NHI Calendar (12/31/02-04/17/16) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Pay Cable) | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ranked on Black P18-49 Impressions (000).

#1 In Brand Love Beating 27 Media Brands

Source: BETN Brand Love Study 2015

More Women Viewers

BET Is a Top 20 Cable Net in Prime With All Women 18-49

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/31/16) | Mon-Sun Primetime 8pm-11pm | Exclude Kids and Sports Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Ad-Supported Cable Nets | BET ranked as the #17 Ad-Supported Cable Net in Primetime among W18-49 | All Ranked on W18-49 Impressions (000).

Centric Reaches 1 out of 3 Black Women 25-54

Source: BETN Audience Analytics Team via The Nielsen Company | Live + 3 | Measurement Period: FY16 Q2 (12/28/15-03/27/16) | Centric Total Day (Mon-Su 6a-6a) | Reach based on a 1-Minute Qualifier | Centric reaches 33.9% of Black Women 25-54 in the Total US, translating to 1 out of 3 Black W25-54.

Centric Grows By Double Digits in Prime – Up +17% vs. Year Ago among all W25-54*

*COVERAGE AREA

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY16 Q1 (12/28/15-03/27/16) vs. Year Ago (12/29/14-03/29/15) | Centric Primetime (Mon-Fri 7p-11p & Sat-Sun 6p-11p) | Growth/Increases Based on Women 25-54 Coverage Rating percent differences for: CY16 Q1 versus Year Ago

More Social Dominance

BET Is The #1 Tweeted Cable Net Super-Serving Predominantly Black Audiences 

Source: Nielsen Social, Primetime Cable Rankings Excluding Sports Programming, CY 2015

Over 6 Billion Social Media Impressions CY ‘15

Source: Facebook and Twitter Analytics

In 2015, BET Programming was mentioned MORE than Oxygen, Bravo, Lifetime, WeTV, TV One and Revolt programming COMBINED

Source: Nielsen Social 2015

 

Written by BET Staff

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