Claim

Claim

Published April 19, 2013



BET is a Top 20 Ad-Supported cable network among ALL adults 18-49.

Source: Nielsen Live Data. 12/31/12-04/12/13, P18-49 (000), Ad-Supported Cable Networks, Mon-Sun 6am-6am. Exclusions: Sports, Kids & Animation Cable Networks. Further qualifications available upon request.



BET is a Top 20 Ad-Supported cable network among ALL females 18-49.

Source: Nielsen Live Data. 12/31/12-04/12/13, F18-49 (000), Ad-Supported Cable Networks, Mon-Sun 6am-6am. Exclusions: Sports, Kids & Animation Cable Networks. Further qualifications available upon request.



BET’s Real Husbands of Hollywood is cable’s #1 sitcom among ALL adults 18-49.

Source: Nielsen Live Data. 10/01/12-04/13/13, P18-49 (000), All Cable Networks, Mon-Sun 8pm-11pm, Situation Comedy Summary Type Code. Exclusions: Program Trackages <4 Telecasts, Repeats & Specials. Further qualifications available upon request.


Real Husbands of Hollywood is the #1 “Tuesday” series on ALL television among African-American adults 18-49.

Source: Nielsen Live Data. 10/01/12-04/13/13, African American P18-49 (000), Cable & Broadcast Networks, Tuesday 8pm-11pm. Exclusions: Program Trackages <4 Telecasts, All Sports-Related Programming, Repeats & Specials. Further qualifications available upon request.



BET is STILL the #1 cable network among the African-American audience.

Source: Nielsen Live Data. 12/31/12-04/12/13, African American P2+ (000), Ad-Supported Cable Networks, Mon-Sun 6am-6am. Exclusions: Sports, Kids & Animation Cable Networks. Further qualifications available upon request.


2013 is the highest performing year in Centric history for primetime.
 

Source: Nielsen Live Data via Starmedia. 07/26/10-04/13/13, Hhlds (000), Centric Historical Yearly Primetime Averages (Mon-Sun 8am-11pm). Further qualifications available upon request.


African Americans spend $1 Trillion* dollars annually. BET Networks viewers /digital users control $600 Billion** of that spend (60%).

Source: *The Multi-Cultural Economy 2012, Selig Center for Economic Growth (UGA) AA Buying Power. ** African Americans Revealed- Lifestyles & Leisure Activities Segmentation (statistical model of BET Brands Viewers/Digital Users analysis of AA Buying Power trends.


A recent study of over 360 brands and 400+ media outlets proved BET has the #1 African American emotional attachmentTM score among all TV networks, cable and broadcast.

Source: 2012 NewMediaMetricsTM: African American 360 Emotional AttachmentTM Study.

Written by BET-Staff

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