Trade Ad Claims Sourcing Page

Trade Ad Claims Sourcing Page

Trade Ad Claims Sourcing Page

The claims are here!

Published April 29, 2014

AdAge Advertorial Page

73% of Caucasians and 67% of Hispanics believe Blacks influence mainstream culture
Source: Nielsen Media Research; Resilient, Receptive and Relevant- The African American Consumer 2013 Report


#1 in Emotional Attachment™ across Cable and Broadcast (African American Adults 18-49)
Source: NewMediaMetrics™ 2013 African American Study


Centric Prime Viewership is up over 20% among its core P25-54
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 14 to date versus YA (09/30/13-02/16/14) & (10/01/12-02/17/13) | Mon-Sun Primetime 8p-11p | General Audience | Fiscal Year 14 vs. YA Percentage Difference Based on Total Adults 25-54 Impressions


BET is the #1 ad-supported cable net among African-American Adults 18-49*
Source: Nielsen; Live + Same Day Data | Fiscal Year to date: 9/30/13-02/16/14, Black Adults 18-49 (000), | Ad-Supported Cable Networks | Mon-Sun 6am-6am | *Denotes exclusions. Exclusions: Sports, Kids & Adult Animation Cable (ADSM, ESPN, ESPN2, ESPN News, ESPNU, Nick, Cartoon, Nick Jr, NFLN, Sprout, TeenNick, NBC Sports, Nick Toons, NBA-TV, FOX Sports 1, The Hub, Velocity, Univision Deportes, MLBN, Golf, FOX Sports 2)


BET Tentpoles are 3 of the Top 5 Award Shows in All Cable
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: CY13 (12/31/12-12/29/13) | All Cable & Broadcast Telecasts with Type Code “Award Ceremony” & MTV/NICK/BET/ESPN/CMT Awards | Excludes Repeats | Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 Impressions


Being Mary Jane was the most tweeted about TV Movie of 2013. Over 4 million viewers (4.6MM) watched the premiere of the dramatic series. The season finale rating out-performed that of the premiere (+3%)
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: 01/07/14 & 02/25/14 | Being Mary Jane Eps1 & Eps8 Premiere Episodes | Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 Impressions. Twitter claim source: NielsenSocial


Real Husbands of Hollywood is the #1 Cable Sitcom among adults 18-49 for two consecutive seasons
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Full Fiscal Year 13 (10/01/12-09/29/13) & Fiscal Year14 YTD (09/30/13-02/16/14) | All Cable & Broadcast with Type Code “Situation Comedy” | Excludes Repeats & Specials |Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 Impressions


Black Consumers are 42MM strong and have a buying power of over $1 Trillion
Source: Please get exact sourcing from Carol Cunningham Ad Sales Research


Being Mary Jane is the #1 New Original Cable Drama among Adults 18-49 & Women 18-49
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 14 (09/30/13-02/16/14) | All Cable Programs with Type Code “General Drama” | Excludes Repeats & Specials | Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 & Women 18-49 Impressions

Remains the #1 Ad-Supported Cable Sitcom debut among African Americans and Total Viewers with 7.7M Season 4 premiere night viewers. The Series was the #6 most social comedy series on cable in 2013 and boasts 7 million Facebook Fans.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 01-Fiscal Year 14 (08/27/01-02/16/14) | All Cable Telecasts with Type Code “Situation Comedy” | Includes Premieres Only | Mon-Sun 6a-6a | General Audience | Ranked on Total Viewers 2+ Impressions. Most Social claim source: NielsenSocial

Digital Banner Campaign:
73% of Caucasians and 67% of Hispanics believe Blacks influence mainstream culture
Source: Nielsen Media Research; Resilient, Receptive and Relevant- The African American Consumer 2013 Report

6th most tweeted about cable network of 2013
Source: Socialguide 

BET is a Top 20 Ad-Supported Cable Network Among ALL Adults 18-34*
Source: Nielsen; Live + Same Day Data |BETN Fiscal Year: 9/30/13-02/16/14 P18-34 (000) | Ad-Supported Cable Networks | Mon-Sun 6am-6am | *Denotes exclusions. Exclusions: Sports, Kids & Adult Animation Cable (ADSM, ESPN, ESPN2, ESPN News, ESPNU, Nick, Cartoon, Nick Jr, NFLN, Sprout, TeenNick, NBC Sports, Nick Toons, NBA-TV, FOX Sports 1, The Hub, Velocity, Univision Deportes, MLBN, Golf, FOX Sports 2)

#1 cable network among the African American 18-49 audience.*
Source: Nielsen; Live + Same Day Data |BETN Fiscal Year: 9/30/13-02/16/14 Black Adults 18-49 (000), | Ad-Supported Cable Networks | Mon-Sun 6am-6am | *Denotes exclusions. Exclusions: Sports, Kids & Adult Animation Cable (ADSM, ESPN, ESPN2, ESPN News, ESPNU, Nick, Cartoon, Nick Jr, NFLN, Sprout, TeenNick, NBC Sports, Nick Toons, NBA-TV, FOX Sports 1, The Hub, Velocity, Univision Deportes, MLBN, Golf, FOX Sports 2)

#1 in Emotional Attachment across Cable and Broadcast (African American Adults 18-49)
Source: NewMediaMetrics 2013 African American Study

Being Mary Jane was the most tweeted about TV Movie of 2013
Source: Nielsen Social

Being Mary Jane was the #1 New Original Cable Drama among ALL P18-49* and W18-49 with 5.8M finale night total viewers*.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 14 (09/30/13-02/16/14) | All Cable Programs with Type Code “General Drama” | Excludes Repeats & Specials | Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 & Women 18-49 Impressions. Being Mary Jane Finale: Tuesday, February 25, 2014 | *Additive Sum: BMJ S1 Eps7 9pm-10pm & Eps8 Finale 10pm-11pm.


Cynopsis:

BET is a Top 20 Ad-Supported Cable Network Among ALL Adults 18-34 and is STILL the #1 cable network among the African American 18-49 audience.*
Source: Nielsen; Live + Same Day Data |BETN Fiscal Year: 9/30/13-02/16/14 P18-34 (000) and, Black Adults 18-49 (000), | Ad-Supported Cable Networks | Mon-Sun 6am-6am | *Denotes exclusions. Exclusions: Sports, Kids & Adult Animation Cable (ADSM, ESPN, ESPN2, ESPN News, ESPNU, Nick, Cartoon, Nick Jr, NFLN, Sprout, TeenNick, NBC Sports, Nick Toons, NBA-TV, FOX Sports 1, The Hub, Velocity, Univision Deportes, MLBN, Golf, FOX Sports 2)

Real Husbands of Hollywood is the #1 cable sitcom among adults 18-49 for two consecutive seasons.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Full Fiscal Year 13 (10/01/12-09/29/13) & Fiscal Year14 YTD (09/30/13-02/16/14) | All Cable & Broadcast with Type Code “Situation Comedy” | Excludes Repeats & Specials |Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 Impressions

Being Mary Jane was the #1 New Original Cable Drama among ALL P18-49* and W18-49 with 5.8M finale night total viewers*.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 14 (09/30/13-02/16/14) | All Cable Programs with Type Code “General Drama” | Excludes Repeats & Specials | Mon-Sun 6a-6a | General Audience | Ranked on Total Adults 18-49 & Women 18-49 Impressions. Being Mary Jane Finale: Tuesday, February 25, 2014 | *Additive Sum: BMJ S1 Eps7 9pm-10pm & Eps8 Finale 10pm-11pm.

The Game remains the #1 Ad-Supported Cable Sitcom Debut among African Americans and Total Viewers with 7.7M S4 premiere night viewers.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 01-Fiscal Year 14 (08/27/01-02/16/14) | All Cable Telecasts with Type Code “Situation Comedy” | Includes Premieres Only | Mon-Sun 6a-6a | General Audience | Ranked on Total Viewers 2+ Impressions

Centric prime viewership is up over 20% among adults 18-49 and Women 18-49.
Source: BETN Corporate Market Research via Nielsen (Npower Report) | Live + Same Day Data Stream | Measurements based on the NHI Calendar: Fiscal Year 14 to date versus YA (09/30/13-02/16/14) & (10/01/12-02/17/13) | Mon-Sun Primetime 8p-11p | General Audience | Fiscal Year 14 vs. YA Percentage Difference Based on Total Adults 25-54 Impressions

Written by BET-Staff

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