Top of Mind. Top of Charts. Top That.

Top of Mind. Top of Charts. Top That.

Top of Mind. Top of Charts. Top That.

The trade claims are here!

Published January 29, 2016

CLAIM: #1 Total Growth Across TV Among All Adults 18-34

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-12/27/15) vs. Year Ago (09/29/14-12/28/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Broadcast & All Cable (Ad-Supported & Premium Pay Cable) Broadcast Data is Program Based. |Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-34 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-34 Impressions (000).

 

CLAIM: #1 Total Growth Across Cable Among All Adults 18-49

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-12/27/15) versus Year Ago (09/29/14-12/28/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-49 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-49 Impressions (000).

 

CLAIM: #8 Ad-Supported Cable Net among All Adults 18-34. BET Beats Discovery, HGTV, E!, Lifetime, SYFY, TLC

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #8 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000).

 

CLAIM: #4 Ad-Supported Cable Net among All Women 18-34. BET Beats FX, HGTV, E!, Lifetime, TNT, TLC, A&E, Bravo, Hallmark Channel, ID

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #4 Ad-Supported Cable Net among W18-34 | All Ranked on W18-34 Impressions (000).

This section contains sourcing for BET Cynopsis ads for January 4th, 5th, 8th, 11th and 12th

 

MON JAN 4TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via Nielsen | STAT: BET is #1 Total Growth Across TV Among Adults 18-34 | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-11/29/15) vs. Year Ago (09/29/14-11/30/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Broadcast & All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-34 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-34 Impressions (000). | STAT: BET is #1 Total Growth Across Cable Among Adults 18-49 | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-11/29/15) versus Year Ago (09/29/14-11/30/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-49 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-49 Impressions (000).

 

TUE JAN 5TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: #10 Ad-Supported Cable Net Among ALL Adults 18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #10 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000). | STAT: With TV One, OWN and Bounce TV below the Top 30, calling them competition would be false advertising. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#16 TV Net among P18-34) vs. Bounce TV (#43 TV Net among P18-34), OWN (#50), TV One (#55) | All Ranked on P18-34 Impressions (000).

 

FRI JAN 8TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: #10 Ad-Supported Cable Net Among ALL Adults 18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #10 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000). | STAT: If you think we all look alike, look again. TV One, OWN, and Bounce TV are out of our league. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#16 TV Net among P18-34) vs. Bounce TV (#43 TV Net among P18-34), OWN (#50), TV One (#55) | All Ranked on P18-34 Impressions (000).

 

MON JAN 11TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: Looking for TV One, OWN and Bounce TV? Start looking from #30. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#20 TV Net among P18-49) vs. Bounce TV (#43 TV Net among P18-49), OWN (#49), TV One (#54) | All Ranked on P18-49 Impressions (000). | STAT: #13 Ad-Supported Cable Net Among ALL Adults 18-49| Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #13 Ad-Supported Cable Net among P18-49 | All Ranked on P18-49 Impressions (000).

 

TUE JAN 12TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via Nielsen | STAT: BET is #4 Ad-Supported Cable Net in Total Day among W18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | All ranked on W18-34 Impressions (000). STAT: BET Tops ALL Networks targeting AA audience ALL the time. Looking for TV One, OWN and Bounce TV? We couldn't find them above the Top 30 either. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#8 TV Net among W18-34) vs. Bounce TV (#31 TV Net among W18-34), OWN (#45), TV One (#47) | All Ranked on W18-34 Impressions (000). STAT: Zoe Ever After #1 Sitcom Debut on Cable This Season | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/06/16) | Primetime Mon-Su 8pm-11pm | Type Code = Situation Comedy | Include 2015-16 Cable Sitcom Debuts Only (Defined as Cable Sitcom S1 Eps1 pulled by Include Premieres Only) | All Ranked on P18-49 Impressions (000).

Written by BET-Staff

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