BETN Trade 2018 Sourcing

BETN Trade 2018 Sourcing

BETN Trade 2018 Sourcing

Published October 8th

CYNOPSIS

Day 1: Wed Oct 10
BET IS ON TOP AND RISING

 

#1 In Year-Over-Year Growth On Cable Among P18-49 & P18-34 (2017-2018 Season)

Top 20 Ad-Supported Cable Net Among P18-49

#1 Cable Network Among AA for 13 Seasons Straight


Source: Nielsen (STARMEDIA Reports) | Live + Same Day (unless otherwise stated) | Measurement Period(s): 2017-18 BET Season (09/25/17-09/09/18) vs. YAGO and Historical Stat based on 2005-06 BET season (09/26/05 - 09/24/06) thru 2017-18 BET Season-to-date (09/25/17-09/09/18) by season based on the NHI Calendar | Total Day = BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Ad-Supported Cable while all TV stats refer to Ad-Supported Cable and Broadcast | Exclude Kids, Sports, News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | General Market ranker stats are ¼ program based; and African-American ranker stats based on time period. | Growth stats based on Absolute Impressions Difference | All Ranked on Impressions (000)s. | Subject to qualifications which will be supplied upon request.
 

Day 2: Thu Oct 11
BET IS ON TOP AND RISING

 

THE BOBBY BROWN STORY

Reached 13.4MM Total Premiere Week Viewers

#1 Cable Program Among Adult Women 18-49 On Both Nights

#1 Cable Program of FY18 Season Among AA 18-49
Source: Nielsen (NPOWER & StarMedia Reports); Live + Same Day (unless otherwise stated). Measurement Period(s): 2017-18 BET Season (9/25/17-9/5/18) and Bobby Brown Story premiered on BET and BETHer Tue & Wed September 9/4-9/5/18. Competitive stat excludes repeats, movies, specials; Based on Cable. Primetime (Mon-Su 8p-11p). Ranked on Impressions (000)s. Reach based on Live + 3 across TBBS premiere week (9/3-9/9/18 to include premieres and encores across BET + BETHer, 1-Minute Qualifier). Social Stats Based On Nielsen Social Content Ratings Linear Metric 09/04/18-09/05/18 Across Facebook, Instagram & Twitter For Cable Primetime Excluding Sports. Subject to qualifications which will be supplied upon request.


BET Tentpoles Reign Supreme

THREE Out Of Top 5 Cable Award Shows FY18 Among ALL Adults 18-49

BET AWARDS ‘18 Reached 14MM Total Viewers

#1 Cable Award Show Among P18-49 for 4th Year Straight

BLACK GIRLS ROCK! 2018 Premiere Up 59% in Total Viewers

 

BOBBY BROWN STATS

Source: Nielsen (NPOWER & StarMedia Reports); Live + Same Day (unless otherwise stated). Measurement Period(s): 2017-18 BET Season (9/25/17-9/5/18) and Bobby Brown Story premiered on BET and BETHer Tue & Wed September 9/4-9/5/18. Competitive stat excludes repeats, movies, specials; Based on Cable. Primetime (Mon-Su 8p-11p). Ranked on Impressions (000)s. Reach based on Live + 3 across TBBS premiere week (9/3-9/9/18 to include premieres and encores across BET + BETHer, 1-Minute Qualifier). Social Stats Based On Nielsen Social Content Ratings Linear Metric 09/04/18-09/05/18 Across Facebook, Instagram & Twitter For Cable Primetime Excluding Sports. Subject to qualifications which will be supplied upon request.

TENTPOLE STATS

THREE out Of Top 5 Cable Award Shows FY18 Among ALL Adults 18-49.Source: The Nielsen Company (NPOWER Reports) | Live + Same Day Data Stream | 2017-18 BET Season (09/25/17-09/2/18)| Primetime Mon-Sun 8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama, reality, and news  | Ranked on Impressions (000)s.| Subject to qualifications which will be supplied upon request.

BET AWARDS ‘18 Reached 14MM Total Viewers. Source: The Nielsen Company (NPOWER Reports) | Live + Same Day Data Stream | 14MM Reach based on a 1-Minute Qualifier (includes pre/post/main event across all simulcast nets on 6/24/18 to include BET, BETHer, Logo, MTV, MTV2, VH1, MTV Classic, and TV Land) | Subject to qualifications which will be supplied upon request.

BET AWARDS #1 Cable Award Show Among P18-49 for 4th Year Straight. Source: Nielsen (NPOWER Reports) | Live + Same Day Data Stream | Cable Award Show historical data (P18-49) references: Measurement Period: CY02-CY18-to-Date by Year based on NHI Calendar (12/31/02-08/20/18)| Primetime Mon-Sun 8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama, reality, and news  | Subject to qualifications which will be supplied upon request.

BLACK GIRLS ROCK! 2018 Premiere Up 59% in Total Viewers. Source: Nielsen (NPOWER & StarMedia Reports). Live + Same Day (unless otherwise stated). Black Girls Rock 2018 aired on 09/09/18, 8pm-10:30pm across BET + BETHer with Extended Distribution and Coverage delivering 1.3MM P2+ in 2018 vs. last year’s 2017 EDAC on BET & BETHer (then Centric), which delivered 801K P2+. Subject to qualifications which will be supplied upon request.

DEADLINE

One Day Only: Thur Oct 11

BET IS ON TOP AND RISING

#1 In Year-Over-Year Growth On Cable Among P18-49 & P18-34 (2017-2018 Season)

Top 20 Ad-Supported Cable Net Among P18-49


Source: Nielsen (STARMEDIA Reports) | Live + Same Day (unless otherwise stated) | Measurement Period(s): 2017-18 BET Season (09/25/17-09/09/18) vs. YAGO and Historical Stat based on 2005-06 BET season (09/26/05 - 09/24/06) thru 2017-18 BET Season-to-date (09/25/17-09/09/18) by season based on the NHI Calendar | Total Day = BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Ad-Supported Cable while all TV stats refer to Ad-Supported Cable and Broadcast | Exclude Kids, Sports, News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | General Market ranker stats are ¼ program based; and African-American ranker stats based on time period. | Growth stats based on Absolute Impressions Difference | All Ranked on Impressions (000)s. | Subject to qualifications which will be supplied upon request.

BET IS ON TOP AND RISING
 

THE BOBBY BROWN STORY

Reached 13.4MM Total Premiere Week Viewers

#1 Cable Program Among Adult Women 18-49 On Both Nights

#1 Cable Program of FY18 Season Among AA 18-49

Source: Nielsen (NPOWER & StarMedia Reports); Live + Same Day (unless otherwise stated). Measurement Period(s): 2017-18 BET Season (9/25/17-9/5/18) and Bobby Brown Story premiered on BET and BETHer Tue & Wed September 9/4-9/5/18. Competitive stat excludes repeats, movies, specials; Based on Cable. Primetime (Mon-Su 8p-11p). Ranked on Impressions (000)s. Reach based on Live + 3 across TBBS premiere week (9/3-9/9/18 to include premieres and encores across BET + BETHer, 1-Minute Qualifier). Social Stats Based On Nielsen Social Content Ratings Linear Metric 09/04/18-09/05/18 Across Facebook, Instagram & Twitter For Cable Primetime Excluding Sports. Subject to qualifications which will be supplied upon request.

 

Tentpoles Reign Supreme

THREE Out Of Top 5 Cable Award Shows FY18 Among ALL Adults 18-49

BET AWARDS ‘18 Reached 14MM Total Viewers

#1 Cable Award Show Among P18-49 for 4th Year

BLACK GIRLS ROCK! 2018 Premiere Up 59% in Total Viewers Straight


BOBBY BROWN STATS

Source: Nielsen (NPOWER & StarMedia Reports); Live + Same Day (unless otherwise stated). Measurement Period(s): 2017-18 BET Season (9/25/17-9/5/18) and Bobby Brown Story premiered on BET and BETHer Tue & Wed September 9/4-9/5/18. Competitive stat excludes repeats, movies, specials; Based on Cable. Primetime (Mon-Su 8p-11p). Ranked on Impressions (000)s. Reach based on Live + 3 across TBBS premiere week (9/3-9/9/18 to include premieres and encores across BET + BETHer, 1-Minute Qualifier). Social Stats Based On Nielsen Social Content Ratings Linear Metric 09/04/18-09/05/18 Across Facebook, Instagram & Twitter For Cable Primetime Excluding Sports. Subject to qualifications which will be supplied upon request.

TENTPOLE STATS

THREE out Of Top 5 Cable Award Shows FY18 Among ALL Adults 18-49.Source: The Nielsen Company (NPOWER Reports) | Live + Same Day Data Stream | 2017-18 BET Season (09/25/17-09/2/18)| Primetime Mon-Sun 8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama, reality, and news  | Ranked on Impressions (000)s.| Subject to qualifications which will be supplied upon request.

BET AWARDS ‘18 Reached 14MM Total Viewers. Source: The Nielsen Company (NPOWER Reports) | Live + Same Day Data Stream | 14MM Reach based on a 1-Minute Qualifier (includes pre/post/main event across all simulcast nets on 6/24/18 to include BET, BETHer, Logo, MTV, MTV2, VH1, MTV Classic, and TV Land) | Subject to qualifications which will be supplied upon request.

BET AWARDS #1 Cable Award Show Among P18-49 for 4th Year Straight. Source: Nielsen (NPOWER Reports) | Live + Same Day Data Stream | Cable Award Show historical data (P18-49) references: Measurement Period: CY02-CY18-to-Date by Year based on NHI Calendar (12/31/02-08/20/18)| Primetime Mon-Sun 8pm-11pm | All Cable Telecasts excluding repeats, sports, general drama, reality, and news  | Subject to qualifications which will be supplied upon request.


BLACK GIRLS ROCK! 2018 Premiere Up 59% in Total Viewers. Source: Nielsen (NPOWER & StarMedia Reports). Live + Same Day (unless otherwise stated). Black Girls Rock 2018 aired on 09/09/18, 8pm-10:30pm across BET + BETHer with Extended Distribution and Coverage delivering 1.3MM P2+ in 2018 vs. last year’s 2017 EDAC on BET & BETHer (then Centric), which delivered 801K P2+. Subject to qualifications which will be supplied upon request.

BET IS ON TOP AND RISING

#1 In Year-Over-Year Growth On Cable Among P18-49 & P18-34 (2017-2018 Season)

THREE Out Of Top 5 Cable Award Shows FY18 Among ALL Adults 18-49

More Than Any Net in the Top 5

#1 Cable Network Among AA for 13 Seasons Straight

Top 20 Ad-Supported Cable Net Among P18-49

Source: Nielsen (STARMEDIA Reports) | Live + Same Day (unless otherwise stated) | Measurement Period(s): 2017-18 BET Season (09/25/17-09/09/18) vs. YAGO and Historical Stat based on 2005-06 BET season (09/26/05 - 09/24/06) thru 2017-18 BET Season-to-date (09/25/17-09/09/18) by season based on the NHI Calendar | Total Day = BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Ad-Supported Cable while all TV stats refer to Ad-Supported Cable and Broadcast | Exclude Kids, Sports, News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | General Market ranker stats are ¼ program based; and African-American ranker stats based on time period. | Growth stats based on Absolute Impressions Difference | All Ranked on Impressions (000)s. | Subject to qualifications which will be supplied upon request.

Written by BET Staff

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