They don't call him Pretty Flacko for nothing.
A$AP Rocky is the latest celebrity to front for a major fashion house, landing an illustrious contract with one of the biggest luxury labels in the business. We even have our first look at Rocky in model mode for his first print ad.
Rocky is the new face of Dior Homme, modeling for the Autumn/Winter 2016 campaign. Speaking to WWD, Dior Homme creative director Kris Van Assche said, "I really like (A$AP Rocky’s) personal style and taste. He’s a real fashion lover. He feels like fashion really influences his own work, and he has strong opinions on that."
Take a look at the first image of Rocky as the new Dior muse:
New Face Dior Asap Rocky pic.twitter.com/tyJI40xVBW— 40 (@40AFashion) June 14, 2016
(Photo: Vittorio Zunino Celotto/Getty Images)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.