J.R. Smith has become a national favorite for his many expressions of humility and sheer joy since winning the NBA Championship, but left quite a few people scratching their heads wondering what he has against shirts.
Turns out, Smith found a great solution for keeping his chest bare while also being allowed into restaurants. The NBA champ has partnered with a company called Fresh Brewed Tees to create a replica of his overexposed torso right on a T-shirt.
Even President Obama chimed in on the noticeable trend of shirtlessness among the Cavalier players. "Tell J.R. and everybody to put on a shirt, though," Obama said. "You can't be just walking around without a shirt, though," the commander-in-chief told Cavaliers' head coach Tyronn Lue.
Both Smith and Fresh Brewed have taken to their social media to promote their partnership, and so far it is going very well. TMZ has reported that the shirt has already sold over 1,000 units for $35 a shirt in the first 24 hours of sale.
It is definitely a brave fashion statement, but the sales indicate that many Cavs fans are just as excited about the championship victory as J.R. himself. We can be sure that we'll see quite a few of these pop up in Quicken Loans Arena when the Cavs begin their bid to defend their NBA championship.
(Photo: Fresh Brewed Tees)
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