Selena Gomez recently made news by having the most-liked single photo on Instagram with an astonishing 4.6 million likes and counting. The photo, which doubled as a Coca-Cola ad, proved that the new frontier of advertisement exists on social media.
It is being reported that stars with massive followings garner huge checks from posts like these, some as high as $550,000.
D'Maire Analytics told Adweek that the huge value is the "ad-equivalent" for a post that goes up across all major social media platforms. Interestingly, the sheer number of followers is not the major factor when it comes to where stars rank on the list. D'Marie's ranking system takes into account variables such as post frequency, their follower's engagement and potential for sales.
With Gomez in the top spot as highest social media earner, the names behind her are just as big. Kendall Jenner takes second, her younger sister Kylie claims third, Rihanna holds down the fourth spot and Queen Bey herself rounds out the top five. Together, these ladies are bringing in millions of dollars per year for nothing more than posting on social media.
Just another reason stars have it better than us.
(Photo: Pascal Le Segretain/Getty Images)
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