Kylie Jenner Launches a New Product In Her Cosmetics Empire

NEW YORK, NY - FEBRUARY 17:  Kylie Jenner attends the Boss Womenswear Fall 2016 fashion show during New York Fashion Week: The Shows on February 17, 2016 in New York City.  (Photo by Ben Gabbe/Getty Images for NYFW: The Shows)

Kylie Jenner Launches a New Product In Her Cosmetics Empire

Not just lip kits anymore.

Published July 25, 2016

Kylie Jenner's empire is growing. Now that she's released her lip kits in every shade under the sun, she's moving on to a new product made for an entirely different part of your face: eyeshadow.

That's right, KyShadow is here! It's an eyeshadow palette that's literally been hiding in plain sight for months: the cosmetics maven said in a new video posted to her app that she's been wearing the shades since the beginning of the year.

Kylie teased the new production on Instagram last week:


A video posted by Kylie Cosmetics (@kyliecosmetics) on

And today, she confirmed the news, even giving her fans a demo of the product on her app. “Surprise, I’m launching a Kyshadow palette!!!” she wrote on her website on Monday. “I’ve been working on this for months and I’m so excited to finally reveal the big news to you guys. Check out this exclusive video of me introducing my new eyeshadow palette — and then watch Ariel Tejada do my glam with it! 😍”

The palette, called "The Bronze Palette," sticks to neutral shades, meaning lots of browns and tans. But she says there are two more coming before the end of the year.

Get in line, because these are sure to sell out fast!

Written by Evelyn Diaz

(Photo: Ben Gabbe/Getty Images for NYFW: The Shows)


Latest in style

Martin: The Legacy of a King

Mon, Jan. 21 9/8c EST