Despite the 86-degree weather, a long line of fans stood outside of 22 Little West 12th Street on Thursday to get their hands on some exclusive #WeTheBest merchandise and hear DJ Khaled’s new album. If you live in the area and have a noise complaint, Sony Music Threadshop is responsible for all the madness that goes into this three-day expo. The company is the MVP of the pop up game and has collaborated with artists like A$AP Rocky, Fifth Harmony and ASAP Ferg. From exclusive merchandise that cannot be found anywhere online to experiencing Khaled’s album Major Key first, you cannot pass up on a free opportunity like this one.
Merchandise ranges from $25 to $65, including hats, T-shirts and sweatshirts. Five exclusive items brought in from Khaled’s store that can only be purchased at the pop up shop are winning as top sellers.
So what do you do for entertainment when you’re waiting in line and the man of the hour hasn’t made an appearance yet? We wanted to host our very own version of #clothtalk to see what kind of things DJ Khaled’s most devoted followers recommend for living your best life. Here’s the word on some major keys from his fans:
1. Wear sunscreen in this heat.
2. Stay hydrated.
3. Comfy shoes in the city.
4. Consistency x3.
5. Embrace positivity and be a role model.
6. Show love.
7. Stay positive when in doubt.
8. Turn enemies into friends.
Even with those eight keys to follow, the most important key of them all is “visit the pop up shop.”
(Photo: Gary Gershoff/Getty Images for The Shorty Awards )
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