Everyone Hates Yeezy Season 4

Yeezy Season 4

Everyone Hates Yeezy Season 4

Here's why the fashion world still won't let Kanye in.

Published September 8, 2016

Yesterday, Kanye West debuted his Yeezy Season 4 collection in collaboration with Adidas to a heat-exhausted crowd on Roosevelt Island in New York. For anyone unfamiliar with Manhattan geography, Roosevelt Island is a separate island only accessible by boat or bus and the whole ordeal took attendees nearly four hours out of their day. The 86-degree temperatures in conjunction with the 3 p.m. summer sun resulted in several models fainting or having to take a seat and a generally displeased audience. 

Today, the reviews are in for the show and they are, by and large, very negative, heavily criticizing West for the lack of foresight in planning such a large scale operation. After his Season 2 collection show, former New York Times columnist and current New York Magazine contributing editor Cathy Horyn wrote a scathing review that was only met by hostile tweets from West. This time, nearly everyone has something critical to say and while the clothes themselves are in no way revolutionary, it does seem that a lot of the backlash is the consequence of a dramatically unenjoyable experience. 

Here are some choice words from the people that had the most to say.

Over at Fashionista.com, the headline reads "KIDNAPPED BY KANYE WEST: THE YEEZY SEASON 4 STORY" and goes on to detail the experience of traveling to the show to then learn it was behind schedule by a full hour: "Whispers that the show was delayed until 4 p.m. started to circulate, so not only was the crowd getting sweaty, it was getting pissed. I'd be remiss not to mention here that, despite the high temperatures and complete lack of shade, there was no water to be found. There was, however, merch!" 

SPIN Magazine's Brian Josephs' headline says, "Well, the Yeezy Season 4 Show Was a Total Disaster," telling a similar tale of discomfort and neglected models. 

The most vitrolic review came in from WWD's Jessica Iredale. She said, "Yet West will likely be rewarded with splashy coverage and maybe even applause for a collection that was at best predicatable. Adidas should be embarrassed." 

Despite the contention over Kanye's antics, the logistics of the show itself and even Vanessa Beecroft's questionable involvement, it is important to note that Kanye seems to have the very best intentions in mind for pushing forward a diverse agenda in terms of skin tones and models, something that is glaringly absent among fashion as a whole. We'll be looking to see how Yeezus responds on Twitter with bated breath. 

Written by Danielle Prescod

(Photo: Jamie McCarthy/Getty Images for Yeezy Season 4)


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