This Is Not a Drill! Beyoncé Releases New Ivy Park Ads Starring Beyoncé

This Is Not a Drill! Beyoncé Releases New Ivy Park Ads Starring Beyoncé

Where sport meets style meets superstar.

Published September 29, 2016

How does Queen Bey do it?

Between a world tour, a fashion line and raising a toddler, the "Lemonade" singer somehow found time in her busy schedule to star in some new ads for her Ivy Park fitness collection


On Thursday, Beyoncé gave us a sneak peak on her Instagram page of what we can expect from the FW16 collection of her Top Shop collaboration. According to High Snobriety, this cooler weather line includes oversize bonded puffer jackets and logo hoodies along with her signature monochromatic designs on her black leggings and asymmetric ribbed bodysuits.

Rocking a black cap sleeved crop top and matching leggings, the singer shows us how flexible she can be in this back bend.

A photo posted by Beyoncé (@beyonce) on

Get behind the scenes with this video of the singer showing off some new looks. 

@weareivypark AW16 collection.

A video posted by Beyoncé (@beyonce) on

Here she is slaying in the Camo Wrap Back Jacket by Ivy Park ($150), which is perfect for running outside or coming home from the gym.

A photo posted by Beyoncé (@beyonce) on

Back in April, Beyoncé dropped Ivy Park to much surprise. 

In a past interview with Elle, she talked about the inspiration behind her collection. 

“I realized that there wasn’t really an athletic brand for women like myself or my dancers or friends,” the star told the fashion magazine.

“Nothing aspirational for girls like my daughter. I thought of Ivy Park as an idyllic place for women like us.”

Ivy Park's FW 2016 is available now.


Written by Kellee Terrell

(Photo: Ivy Park via Instagram)


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