See the Brief History of North West's Love for Juicy Couture

(Photos from left: PhamousFotos / Splash News, Juicy Couture via Instagram)

See the Brief History of North West's Love for Juicy Couture

Like mother, like daughter.

Published December 5, 2016

When it comes to style, the aughts are firmly back. And if there is a certain brand that defined the style that just screams 2000s LA celebrity, it's Juicy Couture and its famous sweat suits.

If you tune in to early episodes of Keeping Up With the Kardashians, Juicy hoodies and tracksuits are everywhere. The Kardashians were Valley Girls, so they were basically required by law to wear them. 

JUICY COUTURE TRACKSUITS GIVE ME LIFE!!!!! Check out my collection on my app! #AllPinkEverything #2007 #MajorClothAlert

A photo posted by Kim Kardashian West (@kimkardashian) on

But there is a cutting-edge member of the Kardashian clan who's showing a fondness for Juicy today, one who wasn't even alive during the heyday of their popularity: North West. She loves a Juicy Moment.

How cute is she? #NorthWest suited up in her very own pink Juicy tracksuit! #TRACKISBACK

A photo posted by Juicy Couture (@juicycouture) on

I mean, who wouldn't be thrilled to have the world's most influential toddler rocking your merch? Especially since her dad makes the hottest merch of all time. 

It is weird to see the bright magenta girliness of it all — North normally prefers a neutral palette. But if you think about it, Juicy is extraordinarily comfortable and easy to wear, making it perfect for children. If you have tons of money like Kimye, let the kiddies fly free into a world of cozy designer velour! 

And Kim's still wearing them, anyway.

Written by Jocelyn Silver

(Photos from top: PhamousFotos / Splash News, Juicy Couture via Instagram, Splash News)


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