See Why This Day Is The Year’s Biggest Online Dating Day

See Why This Day Is The Year’s Biggest Online Dating Day

The odds are in your favor more than any other day of the year.

Published January 3, 2017

Cuffin’ ain’t easy, and don’t we all know it. While you may have spent this cuffing season looking for “the one” with no luck, you have a golden opportunity to score a new bae this Dating Sunday. Let’s back it up — in the world of online dating, the first Sunday of the year happens to be the busiest day of the year, dubbing it “Dating Sunday.” However, with New Year’s Day falling on the first Sunday of 2017, this year it will actually be on the 2nd Sunday, January 8. This one day is about the closest thing as it gets to a national holiday for singles looking to date. 

Somewhere along the way, Tinder got the reputation of being a hook-ups-only destination, when in reality, 80 percent of Tinder users are seeking a meaningful relationship. There’s no better time to shoot your shot on the app than in the New Year. “Typically, we’ve seen a spike in people joining and using Tinder at the beginning of each year. With the close of one year comes new beginnings in the next: During the last few weeks of the year, people often take time to reflect on their accomplishments, failures, as well as reassess how to improve their lives in the New Year — especially in the romance category,” says Dr. Jess Carbino, Tinder’s in-house sociologist.

According to Tinder, in 2016 there was a 10 percent increase in matches made on Dating Sunday (1/3/16) compared to the last Sunday of January (1/31/16). Users can expect even more potential matches in 2017 because the app predicts at least a 12 percent boost on this year’s Dating Sunday. With odds that good, there’s no way you could mess this up, right? Wrong.

Stats show that there are some little improvements you can make to your profile to make sure you get that swipe right. Remember, it’s the little things that count.

  • Wearing glasses in a profile picture (sunglasses or prescription) tend to decrease users’ chances of being right-swiped by 15 percent. Users wearing a hat decreases those same chances by 12 percent.
  • If you’re smiling in your photo, you’re 14 percent more likely to be swiped right in comparison to individuals who are not smiling.
  • People who face forward in photos are 20 percent more likely to be swiped right on. 
Watch comedians Teddy Ray and DoBoy follow Dr. Jess's advice on Tinder:

Your location can play a pivotal role in your Tinder success too, especially on the biggest online dating day of the year. London was actually the top most swiped city on last year’s Dating Sunday with Sao Paulo, New York, Stockholm and Chicago rounding out the top five. If you live in one of these cities, then you’re already one step ahead of the game. And to those who might be visiting any of the aforementioned on the 8th can use Tinder Passport to make connections while traveling. After all, wouldn’t meeting a special someone while vacaying in the New Year be the start to the ultimate fairy-tale romance?

The point is, if there was ever a day where all the Tinder bot forces lined up to find your perfect match — it’s this Sunday. Take full advantage of what online dating has to offer and make your New Year's resolution, “New Year, New Boo,” come true. 

Written by Jazmine A. Ortiz

(Photo: Ryan McVay/Getty Images)


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