Back in October 2016, CoverGirl made history by enlisting their first-ever 'Cover Boy' for the brand, a 17-year-old from upstate New York.
James Charles is a high school senior who has amassed a huge following in the past year or so, going on to catch the eye of the reputed makeup brand and being offered the gig of a lifetime. While he has made the company proud so far by breaking gender barriors regarding cosmetics use, a recent tweet has many questioning CoverGirl's latest hire.
Taking to Twitter, James Charles posted an insensitive tweet, making a racially motivated "joke" that he was afraid to travel to Africa because he fears he will get Ebola.
"'I can't believe we're going to Africa today omg what if we get Ebola?' 'James we're fine we could've gotten it at chipotle last year,'" the now-deleted tweet reads.
Unfortunately, the representative of CoverGirl didn't delete his tweet in time, with many expressing their outrage at his stereotypical and overall degrading comment and pointing out his comment also is ignorant considering Ebola hasn't been an issue throughout the continent since last year.
James Charles has since taken responsibility for the problematic statement and has issued a lengthy apology, but according to users on Twitter, the damage has already been done.
CoverGirl has issued a statement of apology as well, claiming that his tweet "does not represent COVERGIRL's perspective," while also adding, "We agree his statements were inappropriate but appreciate that he has issued an apology." The company also reminded its supporters that they "are an inclusive brand and respect all people and cultures."
Take a look at James Charles' offensive tweet and apology, as well as how Twitter is reacting, below.
*james charles spends one day with jeffree star* pic.twitter.com/qa4bcix5Sw— teaundra (@ruinbutera) February 16, 2017
James Charles' tweet does not represent COVERGIRL’s perspective.— COVERGIRL (@COVERGIRL) February 16, 2017
james charles: i have a black friend— seciley (@rileytharvey) February 17, 2017
for all those ppl saying "everyone made ebola jokes last year", here r some receipts of james charles' casual racism :) pic.twitter.com/IOKcWFTVwc— ☕️ (@myIenecryz) February 17, 2017
@COVERGIRL if you respected all cultures then get a Muslim Covergirl or AfricanAmerican male coverBoy. Be diverse. Stop Whitewashing✌🏾— Brandon D 😎 (@BranBranalex) February 16, 2017
@COVERGIRL fire him— Leigh Van Bryan (@LeighBryan) February 17, 2017
Covergirl: James Charles' tweet does not represent COVERGIRL’s perspective.— Demetrius Harmon (@meechonmars) February 17, 2017
Us: Fire him then
(Photo: James Charles via Instagram)
TRENDING IN STYLE
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.