Fresh off the heels of the successful Fenty x Puma show, Puma has confirmed Big Sean as its newest creative collaborator.
Big Sean joins the likes of Rihanna, Cara Delevingne and Kylie Jenner on team Puma. Since hiring Rihanna, the brand has been resurrected. The additional celebrities added to the roster have only bolstered Puma's exposure and social capital.
Sean will collaborate to design an exclusive collection, with a slated release date of spring 2018. He will also front the brand's next Puma Classics campaign, due out this summer.
“We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong," Adam Petrick, PUMA’s global director for brand marketing, said. "We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”
Can't wait to see his influence materialize.
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.