Jason Derulo is expanding his talents beyond singing and has teamed up with LVL XIII (pronounced Level Thirteen) to co-design his own clothing line. The 27-year-old partnered with Antonio Brown's streetwear-meets-luxury sneaker brand as a co-designer. The two will release LVL XIII's first-ever apparel collection in select Bloomingdale's stores this August.
"Through everything that I've been doing, it's about building Jason Durulo the brand," Durulo told People at the NYC launch for the line held at Tao Downtown. "It's not like I'm not going to be a singer, of course — that's my passion. But this is just another one of my passions. I love creating this stuff."
The newly minted designer also mentions how his collaboration with Brown was almost like a match made in heaven. "It's one of those things that felt like it wasn't just by chance — it felt divine," he says. "Because we're on the same wavelength a lot of the time. It has been a wonderful process thus far."
So, what sets LVL XIII apart from other menswear lines? Derulo says it's "leveling up."
"It's that extra little tailored look," Derulo says. "That refined look. It's a little upscale. I feel like there are a lot of guys out there that feel the same way I felt, when I was searching for what leveling up was. And I feel like this brand will allow a lot of guys to feel what that feels like."
If your itching to know more about the new line, visit lvlxiii.com.
(Photo: Rob Kim/Getty Images)
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