Nike Brand President Trevor Edwards recently stated that 2016 “Space Jam” Air Jordan XI release "was the largest and most successful shoe launch in the history of Nike."
This is good news for the brand of course, but also means mega bucks for Michael Jordan as well. The shoe was and obviously still is iconic. The nostalgic feelings for the '90s and Air Jordan — oh, Joy!
These, after all, was the first shoe Jordan released after his return from retirement. The patent leather paired with the fact that Jordan wearing them in the movie instantly made them an international hit. Sneaker heads know you can’t deny JORDAN, but they also know you definitely can't get these.
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