You Won't Believe How Much the Average American Woman Spends on Makeup

CHICAGO, IL - SEPTEMBER 07:  Taraji P. Henson at MAC Michigan Avenue on September 7, 2016 in Chicago, Illinois.  (Photo by Tasos Katopodis/Getty Images for MAC)

You Won't Believe How Much the Average American Woman Spends on Makeup

Hint: it's enough to buy a house.

Published March 31, 2017

We know that women love makeup, but retailer SkinStore conducted a survey to determine just how intense the love really is — and the results might shock you.

SkinStore surveyed 3,000 women ages 16 to 75 on their makeup regimens. The company found that women use a minimum of 16 products before leaving the house. They also found American women reportedly spend up to $300,000 in their lifetime on cosmetics. Like, that's the price of a decent house.

Women from New York, Connecticut and West Virginia spend the most on their faces, an average of $11 a day. Conversely, women in Utah, Colorado and Montana spend just $3.50 a day on their beautification rituals. In fact, East Coast women in general were found to spend more than their West Coast counterparts. 

To investigate the survey data by state, click here

Written by Lainey Sidell

(Photo: Tasos Katopodis/Getty Images for MAC)

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