Legendary makeup artist and purveyor of Black girl magic Pat McGrath is in the midst of releasing her latest product creation. After successful sold-out releases of five collections, she is launching her sixth and most luxurious yet. The new "dark star" palette drops on April 11 and, in preparation of its launch, McGrath called upon the most famous Kardashian to star in a campaign video.
Kylie might be the makeup mogul in the fam, but watching this video, there is no denying that Kim is the prototype.
Did we mention, Kim is working it to hubby Kanye West's song "Street Lights"? Talk about theme music.
(Photo: Xavier Collin/IPA/Splash News)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.