Bodysuits are pretty much a staple in every girl’s wardrobe in 2017 and with so many Instagram boutiques pedaling them, getting your hands on the necessary basic is at one’s disposal. However, French model Anaïs Mali saw an opportunity to introduce consumers to a much more luxe bodysuit, one that doesn’t need to be discarded after a few uses because of wear and tear. ANAIS Bodysuits are the complete opposite of the fast-fashion industry.
While it may seem like a lost cause to compete with the Forever 21s of the world, Anaïs is up for the task. She’s already hooked her fashionable friends up — everyone from Being Mary Jane actress Gabrielle Union to supermodel Jourdan Dunn — and judging by their complete adoration for the line via social media, these suits are the bees knees.
On when first fell in love with bodysuits…
“I was a teenager. I always admired my mother’s style and loved borrowing her clothes. I realized that the bodysuit was so versatile and could be worn in so many different ways. From that point on, it became my “go-to” piece. I would wear them with jeans during the day and then switch it up with a pair of heels and a blazer for the night.
Unfortunately, finding a good one was never easy. They were either very expensive or made to last three months. There was nothing in between. That’s when I started thinking about launching my own collection. I wanted to create pieces that made a statement but remained timeless in their design.”
On going against the grain of the current fast-fashion climate…
“As a customer, I was getting tired of fast-fashion products. I’m confident in my wardrobe choices and I don’t need to fill my closet with things that I will throw away the next year. When I shop, I look for quality and I support brands that respect environmental guidelines in their production.
As a millennial, I know that there is still a demand for luxury and young people are starting to make their purchases more consciously and carefully every day. When I first started my career as a model, I quickly learned that you won’t make it very far if you just go with the flow. You always need to challenge the status quo and I think the same goes for building a great business.”
On using her supermodel friends as style muses…
“Using all of the women that inspire me as a reference for each piece was a fantastic way to keep my design process focused. Being a model and being a designer are two completely different jobs and require different ways of thinking…It was also important to represent the diversity of women when it comes to things like size, body type and even age. This collection pays homage not only to the style icons that I looked up to when I was growing up but also those who inspire me today.
I didn’t just name pieces after famous models because they were models — many of them are my friends. With my upcoming collection, for example, you won’t recognize all of the names because, to me, anyone can be a muse. It doesn’t always have to be a famous icon.”
On ANAIS Bodysuits most popular styles…
"The Jourdan and Kelly bodysuits. I think these styles speak to the woman who is confident in the way she looks and who is never afraid of taking risks when it comes to her wardrobe. She is a woman who dresses for herself and not to please others.”
On her dream celebrity clients…
"I have a long list that includes a diverse range of women who exude strength, confidence and sophistication in their own unique way. I would love to see Beyoncé, Jessica Alba and Venus Williams, to name a few. They represent true female empowerment to me."
(Photo: Hans Neumann)
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