Every makeup enthusiast’s favorite festival, Beautycon, hit New York City this weekend (May 20). The one-day only event was filled with the best of beauty brands, YouTube makeup gurus, celebrity MUAs and even some celebrities themselves.
(Photo from left: Leon Bennett/Getty Images, Noam Galai/Getty Images for Beautycon, Noam Galai/Getty Images for Beautycon)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.