When Billionaires Boys Club quietly released new merch under its ICECREAM label, whispers started: was ICECREAM poised to make a comeback? Paired with the intel that Pharrell reacquired both BBC and ICECREAM last year, the rumor is all the more compelling. Another clue? ICECREAM now has a new Instagram handle that was created just a week ago.
Hmm... with all these breadcrumbs, it appears ICECREAM really may be on the brink of a resurgence. We'll keep you posted as more information becomes available.
(Photo: Eugene Gologursky/Getty Images for Nickelodeon)
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