Is Pharrell's ICECREAM Label About to Make a Comeback?

NEW YORK, NY - SEPTEMBER 10:  Pharrell Williams attends the Nickelodeon And Pharrell Williams Debut SpongeBob X ICECREAM Capsule Collection on September 10, 2013 in New York City.  (Photo by Eugene Gologursky/Getty Images for Nickelodeon)

Is Pharrell's ICECREAM Label About to Make a Comeback?

This unexpected release has fans buzzing.

Published May 24th

When Billionaires Boys Club quietly released new merch under its ICECREAM label, whispers started: was ICECREAM poised to make a comeback? Paired with the intel that Pharrell reacquired both BBC and ICECREAM last year, the rumor is all the more compelling. Another clue? ICECREAM now has a new Instagram handle that was created just a week ago. 

A post shared by ICECREAM (@solidgoldblackberry) on

Hmm... with all these breadcrumbs, it appears ICECREAM really may be on the brink of a resurgence. We'll keep you posted as more information becomes available.

Written by Lainey Sidell

(Photo: Eugene Gologursky/Getty Images for Nickelodeon)

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