When Billionaires Boys Club quietly released new merch under its ICECREAM label, whispers started: was ICECREAM poised to make a comeback? Paired with the intel that Pharrell reacquired both BBC and ICECREAM last year, the rumor is all the more compelling. Another clue? ICECREAM now has a new Instagram handle that was created just a week ago.
Hmm... with all these breadcrumbs, it appears ICECREAM really may be on the brink of a resurgence. We'll keep you posted as more information becomes available.
(Photo: Eugene Gologursky/Getty Images for Nickelodeon)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.