Abercrombie & Fitch Slammed for Insensitive Tweet About LGBT Pride

SAN FRANCISCO, CA - AUGUST 26:  A pedestrian walks by an Abercrombie & Fitch store on August 26, 2015 in San Francisco, California.  Abercrombie & Fitch reported better-than-expected second quarter revenue falling to $817.8 million from $890.6 million one year ago. Analysts had predicted $811 million in revenue.  (Photo by Justin Sullivan/Getty Images)

Abercrombie & Fitch Slammed for Insensitive Tweet About LGBT Pride

Twitter dragged the clothing brand.

Published June 10, 2017

Ambercrombie & Fitch recently upset several of its LGBTQ-identifying customers after posting a tweet generalizing LGBT Pride month.

The clothing brand took to Twitter to share a sweater with the word "Love" printed on the front in rainbow colors, paired with the caption, " The Pride community is everybody, not just LGBT people."

Take a look, below:

  1. Many found issue with the tweet as June, which is known as LGBT Pride Month, worldwide, is considered the one time of year where members of the LGBT community can exclusively celebrate being themselves and have it be globally acknowledged.

    Hence, many did not appreciate the brand looping in the heterosexual community in the matter.

    Social media voiced their disgust with A&F's problematic tweet and did not hold any punches. Take a look, below:

Get the latest on another clothing line in the BET Breaks video, above.

Written by Moriba Cummings

(Photo: Justin Sullivan/Getty Images)


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