Snoop Dogg and Wiz Khalifa both debuted fashion lines last weekend at MADE, a two-day, two-night fashion and music event in downtown LA.
Snoop’s show, a collaboration with renowned streetwear brand Joyrich, opened with a video montage of archival footage and a voiceover of Snoop proclaiming, “Fashion statement, that’s what I’ll forever be: a fashion statement” while a Rottweiler looks around the Joyrich store at a display of “Doggystyle” emblazoned merch.
Snoop Dogg, in a silk-printed robe from the collection, rapped his iconic “The Next Episode” while an entourage of bandanna-bikini clad girls danced around vintage lowriders and traffic signs that gave the space a classic West Coast feel.
The crowd was hype as the dancers made way for models of varying shapes and sizes to strut in tandem down an ad hoc runway while Snoop deejayed “Moment I Feared” off his latest album Neva Left and throwbacks like Lakeside’s “Fantastic Voyage.”
A pastel blue, full-length, plush-hooded jacket with bandanna-print lining was the first piece shown. What followed was a mix of cool streetwear reminiscent of '90s era Snoop: a male model in a bright yellow tracksuit styled with big gold chains and Adidas slides preceded a female model in a candy pink plush hoodie and baby blue sweats. Later a lithe male model in a flannel two-piece that could have come straight outta Snoop’s “Gin & Juice” video.
Snoop’s sons, Cordell — who also served as creative director — and Corde, walked the runway concurrently in complementary black-and-blue looks bearing the “Doggystyle” logo.
The models, including the illustrious Shaun Ross, took their final walk to Tee Grizzley’s “First Day Out,” then gathered around Snoop to dance and smoke up to Kendrick Lamar’s “Humble,” ending the show on a high note.
In stark opposition to Snoop’s laid-back, throwback vibes, Wiz Khalifa’s show — a collaboration with 424 and Pleasures — was futuristic and almost militant. The show began with six minutes of heart thumping beats, lights and laser beams shooting over an empty stage.
Wiz's models marched out in essentially uniforms, the same outfit with a slight variation on the length of the hoodie.
By the time the audience had sense to be confused by the display, the models had lined up single file on the stage, motionless. Very Yeezy Season if you ask us.
That’s when “On My Level” started playing and the model in the middle, Wiz Khalifa himself, started rapping. In a meta display, like a prophet proving his omen, Wiz followed with “Black and Yellow” while the rest of the models, all in black and yellow, remained stationary.
Juicy J, Ty Dolla Sign and Chevy Woods joined Wiz for a performance onstage, while the models wearing the rest of the cut-and-sew collection — unisex button downs with “army of me” text, denim hoodies and track pants all in the signature black and yellow — walked and danced to the music alongside the stage.
Wiz’s show closed with everyone on and around stage dancing to “We Dem Boys” and lighting up...joints, not lasers.
(Photo: Araya Diaz/Getty Images)