Gwyneth Paltrow, the queen of GOOP, a website that she started that suggests that women should intentionally put rocks in their vaginas, and Serena Williams, world's greatest athlete, are joining forces. It seems they would like to sell you some bougie frozen meals. Or rather, they both back a brand that procures frozen meals, so they'd like for you to buy this product, please and thank you.
Both ladies have invested in Daily Harvest, a meal-kit delivery service that "delivers varieties of delicious, whole food, superfood eats to your freezer," according to its website. Daily Harvest sells smoothies, overnight oats, chia parfaits, soups and sundaes.
Will the delivered food look as presentable as the lovely smoothie bowl above? Presumably no. Will they provide sustenance and be a welcome change in your Lean Cuisine rotation? Presumably yes. So when considering if Daily Harvest is right for you, it really comes down to priorities.
Let's be honest, half the fun in being healthy is going to your local farmers' market for the Insta, which this delivery service totally cancels out. Like if we don't 'gram assorted colors of organic carrots, how will anyone know we saw it? Daily Harvest, it would appear, does not yet have a solution to counteract the likes you will miss out on when you subscribe. Sad!
Seems like a good business plan. Be a shame if... word got out that the average price of a homemade smoothie is something like $2. Literally, just frozen fruit and almond milk, people. It's that easy.
“Serena and Gwyneth immediately understood our mission to provide convenient foods without nutritional compromise, and their passion for what we are building will make them instrumental members of our investment team,” Daily Harvest founder Rachel Drori said.
Serena and Gwyneth cordially invite you to board the meal-kit delivery service bandwagon. Will you be hopping on with gusto or nah?
(Photo from left: Paul Archuleta/FilmMagic, Gilbert Carrasquillo/GC Images)
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