How Sway?: Zazzle's Catching Heat After White Models Showcase "Black Girl Magic" Tees On Their Website

How Sway?: Zazzle's Catching Heat After White Models Showcase "Black Girl Magic" Tees On Their Website

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Published July 30, 2017

Somebody’s gotta get the pink slip over this.

We’re still scratching our heads after Zazzle, a custom branding website, allowed white models to pose in t-shirts with black slogans.

We mentioned the “black girl magic” tee in the headline, but it’s much worse than just that. Yahoo Style blogger Jackie Aina was the first to notice that white models, both women and men, were showcasing tees reading the above phrase as well as others like, “unapologetically black” and “Melanin & Coconut oil & Hips & Magic.” There’s even one that has a Maxine Waters quote about being a strong black woman. Every model is a white person. Fam.

Some are pointing out that sellers may be using default models and so there wasn’t actually white people wearing the shirts, but still, if that’s the case, then why are all the models white anyway?

Zazzle released a statement over the mishap. “Each designer is shown a series of pre-posed randomized model shots upon which their design is placed,” it reads. “It’s always possible that gender, race and other attributes of the model do not match up to the specifics of the design, given the ratio of our millions of designs to the 100 or so t-shirt styles we offer. At Zazzle, we’re committed to diversity and are working on increasing the diversity of the pre-posed model shots and the t-shirt range itself.”

The shirts are STILL up on the website and white models are STILL depicted wearing them. *Facepalm*.

Anyway, you can see them all here.

Written by Paul Meara

(Photo: www.Zazzle.com

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