Champs Is on a Mission to Make Sneakers Actually Cool Again

BERLIN, GERMANY - DECEMBER 28: Armin Morais wearing white Nike Air Force 1 sneaker on December 28, 2016 in Berlin, Germany. (Photo by Christian Vierig/Getty Images)

Champs Is on a Mission to Make Sneakers Actually Cool Again

A lot of super collaborations lead us to believe sneakers are lit.

Published August 15, 2017

Downtown Chicago was ablaze as Champs Sports opened its newest location on State Street endorsed by sneaker heavyweights Adidas, Nike and Jordan. Any sneakerhead favorably looking for a coveted re-release amongst the holy trinity lined the downtown city streets in anticipation. With a week of influencer previews and activations with notable Chicago-based talent such as the famed Sonny and Jabari Parker, we found our golden day highlighting the AF1 Mid. OK, fine, the NBA2K and NFL Madden gaming stations helped a bit too.

While other brands re-released golden past styles and color ways, Nike released another two highly anticipated colorways for its Special Field AF1 Mids, a more premium and militant update to the beloved classic AF1. The classic Nike Air Force 1 has been a staple since it's early '80s release and really cemented its place in mainstream culture in the new millennium. Midwest rapper Nelly put the sneaker further ablaze with his St. Louis anthem “Air Force Ones.” Oh come on, you know that song. 

Later, St. Louis native and Chicago-based rapper Smino dropped by the new Champs flagship store to discuss his devotion to the Nike brand, and in particular the Air Force 1 style. "It's just fresh — you can dress up or down. It's a sneaker that works with a suit or I rock it with jeans and it just works,” The rapper described, with a nod to himself flossin' a red high-top suede pair on his feet.

In honor of the all mighty AF1s let’s look at how some of our favorite celebrities rocking them in the past:

LAS VEGAS, NV - MAY 21:  Recording artist Drake attends the press room at the 2017 Billboard Music Awards at T-Mobile Arena on May 21, 2017 in Las Vegas, Nevada.  (Photo by David Livingston/Getty Images)
(Photo: David Livingston/Getty Images)
EAST RUTHERFORD, NJ - JUNE 11:  Young M.A. at the 2017 Hot 97 Summer Jam at MetLife Stadium on June 11, 2017 in East Rutherford, New Jersey.  (Photo by Johnny Nunez/WireImage)
(Photo: Johnny Nunez/WireImage)
NEW YORK, NY - JULY 13:  Vashtie Kola is seen outside the Nautica show wearing a Yigal Azrouel outfit with a Louis Vuitton bag and Nike sneakers during New York Fashion Week: Men's S/S 2017 - Day 3 on July 13, 2016 in New York City.  (Photo by Daniel Zuchnik/Getty Images)
(Photo: Daniel Zuchnik/Getty Images)
SANTA ANA, CA - APRIL 20:  Rapper Lil Uzi Vert performs onstage during the Smokers Club 420 event at The Observatory on April 20, 2017 in Santa Ana, California.  (Photo by Scott Dudelson/Getty Images)
(Photo: Scott Dudelson/Getty Images)
NEW YORK, NY - JULY 12:  Rapper Fabolous poses backstage at the Ovadia & Sons Spring 2018 Collection at Skylight Clarkson Sq on July 12, 2017 in New York City.  (Photo by JP Yim/Getty Images)
(Photo: JP Yim/Getty Images)

Written by Ronald Burton

(Photo: Christian Vierig/Getty Images)

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