Champs Is on a Mission to Make Sneakers Actually Cool Again

BERLIN, GERMANY - DECEMBER 28: Armin Morais wearing white Nike Air Force 1 sneaker on December 28, 2016 in Berlin, Germany. (Photo by Christian Vierig/Getty Images)

Champs Is on a Mission to Make Sneakers Actually Cool Again

A lot of super collaborations lead us to believe sneakers are lit.

Published August 15th

Downtown Chicago was ablaze as Champs Sports opened its newest location on State Street endorsed by sneaker heavyweights Adidas, Nike and Jordan. Any sneakerhead favorably looking for a coveted re-release amongst the holy trinity lined the downtown city streets in anticipation. With a week of influencer previews and activations with notable Chicago-based talent such as the famed Sonny and Jabari Parker, we found our golden day highlighting the AF1 Mid. OK, fine, the NBA2K and NFL Madden gaming stations helped a bit too.

While other brands re-released golden past styles and color ways, Nike released another two highly anticipated colorways for its Special Field AF1 Mids, a more premium and militant update to the beloved classic AF1. The classic Nike Air Force 1 has been a staple since it's early '80s release and really cemented its place in mainstream culture in the new millennium. Midwest rapper Nelly put the sneaker further ablaze with his St. Louis anthem “Air Force Ones.” Oh come on, you know that song. 

Later, St. Louis native and Chicago-based rapper Smino dropped by the new Champs flagship store to discuss his devotion to the Nike brand, and in particular the Air Force 1 style. "It's just fresh — you can dress up or down. It's a sneaker that works with a suit or I rock it with jeans and it just works,” The rapper described, with a nod to himself flossin' a red high-top suede pair on his feet.

In honor of the all mighty AF1s let’s look at how some of our favorite celebrities rocking them in the past:

(Photo: David Livingston/Getty Images)
(Photo: Johnny Nunez/WireImage)
(Photo: Daniel Zuchnik/Getty Images)
(Photo: Scott Dudelson/Getty Images)
(Photo: JP Yim/Getty Images)

Written by Ronald Burton

(Photo: Christian Vierig/Getty Images)


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