That KKW Beauty reign just won’t let up! Makeup mavens rejoice! The undefeated contour queen Kim Kardashian, has just announced the latest addition to her growing beauty portfolio — a new powder contour and highlight palette launching on August 22 at 12 p.m. PDT.
And to be honest, we aren’t surprised given the success of her Crème Contour and Highlight Kits, which made millions in mere minutes. #Goals. Available exclusively on kkwbeauty.com, each kit contains two matte bronzing contour shades and two shimmer highlight shades ranging from light to deep/dark.
We’re interested to see how this does in comparison to her sister’s cash cow, Kylie Cosmetics (#familyfeud anyone?), which has cashed in $420 million since it’s inception in 2015. Plus, it sets up the youngest Kardashian-Jenner to be a billionaire by 2022 according to WWD. Either way, Kim has come a long way from Khroma Beauty, don’t you think?
(Photo: Stefanie Keenan/Getty Images for Full Picture)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.