See the Newest Beauty Product Kim Kardashian West Is Launching

LOS ANGELES, CA - JUNE 20:  Kim Kardashian West celebrates The Launch Of KKW Beauty on June 20, 2017 in Los Angeles, California.  (Photo by Stefanie Keenan/Getty Images for Full Picture)

See the Newest Beauty Product Kim Kardashian West Is Launching

Move over, Kylie. It’s all going down on August 22.

Published August 15, 2017

That KKW Beauty reign just won’t let up! Makeup mavens rejoice! The undefeated contour queen Kim Kardashian, has just announced the latest addition to her growing beauty portfolio — a new powder contour and highlight palette launching on August 22 at 12 p.m. PDT.

Powder Contour and Highlight Kits coming soon. Stay tuned for the full reveal next week #KKWBEAUTY

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And to be honest, we aren’t surprised given the success of her Crème Contour and Highlight Kits, which made millions in mere minutes. #Goals. Available exclusively on kkwbeauty.com, each kit contains two matte bronzing contour shades and two shimmer highlight shades ranging from light to deep/dark.

Powder Contour and Highlight Kit coming soon #KKWBEAUTY

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We’re interested to see how this does in comparison to her sister’s cash cow, Kylie Cosmetics (#familyfeud anyone?), which has cashed in $420 million since it’s inception in 2015. Plus, it sets up the youngest Kardashian-Jenner to be a billionaire by 2022 according to WWD. Either way, Kim has come a long way from Khroma Beauty, don’t you think?

Written by Janell Hickman

(Photo: Stefanie Keenan/Getty Images for Full Picture)

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