Kendrick Lamar is on the move. After successfully recreating three of Reebok’s Club C sneakers, the DAMN. rapper has officially ended that partnership to make way for something new with Nike.
K.Dot took to social media sharing news of his new venture, sporting Nike’s classic Cortez sneaker.
Kendrick Lamar, who claims to have rocked the Nike Cortez since day one, now joins the likes of FKA Twigs and Skepta of acclaimed musicians with creative deals with Nike.
We're sure Reebok is feeling some type of way, but in the end, it all comes down to the paper. Congrats to K. Dot on the baller move.
(Photo: Frazer Harrison/Getty Images)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.