Kendrick Lamar Ends Partnership With Reebok in Favor of New Deal With Nike

INGLEWOOD, CA - AUGUST 27:  Kendrick Lamar attends the 2017 MTV Video Music Awards at The Forum on August 27, 2017 in Inglewood, California.  (Photo by Frazer Harrison/Getty Images)

Kendrick Lamar Ends Partnership With Reebok in Favor of New Deal With Nike

K. Dot leveled up.

Published August 29, 2017

Kendrick Lamar is on the move. After successfully recreating three of Reebok’s Club C sneakers, the DAMN. rapper has officially ended that partnership to make way for something new with Nike.

K.Dot took to social media sharing news of his new venture, sporting Nike’s classic Cortez sneaker.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles

A post shared by Kendrick Lamar (@kendricklamar) on

Kendrick Lamar, who claims to have rocked the Nike Cortez since day one, now joins the likes of FKA Twigs and Skepta of acclaimed musicians with creative deals with Nike.

We're sure Reebok is feeling some type of way, but in the end, it all comes down to the paper. Congrats to K. Dot on the baller move.

Written by BET Staff

(Photo: Frazer Harrison/Getty Images)

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