Khloé Kardashian has always been one of our favorite KarJenners, largely due to her ability to keep it real and tell it like it is. In the 10 years that she's allowed us into her life via television, she's shared her long-term weight struggles, her whirlwind and ultimately unsuccessful romance with and marriage to Lamar Odom and her zingy one-liners with all the world watching. (Hashtag fact!)
Being the real one that she is, even though she's now committed to the #fitspo life, she's still willing to reflect on her past trials and tribulations — including the reasoning behind some of her past endorsement deals.
Way back when, in a world where Kimye didn't yet exist, the Kardashians were not known to be very selective with regard to their deals. (Case in point: Kim's Skechers ad.)
Khloé's deals, in hindsight, were particularly unsavory — not that it bothered her at the time.
"I didn’t start to really understand the opportunity the series presented until the fourth or fifth season. I was young, and I didn’t care as much. The truth is that I was heavier then too, so not a lot of endorsements were coming my way," she reveals in a new personal essay for Glamour. "Brands would prefer to align themselves with Kim or Kourtney, which I was totally fine with because I was still along for the ride."
Even so, looking back, KhloMoney sees a more sinister side to her early deals.
"...It’s also a very sad thing to realize that most brands are interested only in pretty, cute, in-shape girls. There were things I did back then that made me think, Why am I doing this?" she wrote. "I once did a deal with a tampon company, and I was like, 'Why am I so thirsty?' But I was young, and you feel pressure; you see your sisters getting deals and you’re like, 'Should I be doing something? Is a pad commercial all I can get? Well, OK then.' "
Present-day Khloé is no season one of KUWTK Khloé. Her transformation from so-called "ugly duckling" to the revenge bawdy we all know today started around the same time as her relationship with Odom. The two had their own E! spinoff together, which presented new opportunities — "a different amount of attention came my way," she said, in her own words. Koko was then "able to be pickier about [her] opportunities."
No matter her weight, we've always loved Khlo for her personality — and her candor and openness in situations like these remind us of that again. Bible!
(Photo: Cindy Ord/Getty Images for Allergan)
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