Little girls in princess costumes dropping F-bombs? Yeah, that happened. This week FCKH8.com, a self-described “for-profit T-shirt company with an activist heart,” got the masses talking after releasing an anti-sexism video featuring pint-size princesses using some pretty foul language to draw attention to issues women are plagued with on a regular basis.
Just to give you an idea of how bad the language gets in the video, entitled "Potty-Mouthed Princesses Drop F-Bombs for Feminism," the little ladies open the clip by rejecting the societal label of the “princess in distress” before launching into an expletive-filled rant: “I’m pretty f**king powerful and ready for success. What’s more offensive? A little girl saying f**k or the f**king unequal and sexist way society treats girls and women?” And that’s just the intro.
I got wind of the viral video because of the storm of controversy that followed its release, including a heated panel at Fox Five, which compared the young girls swearing and statistical knowledge of sexual assault to that of child abuse. And that makes me want say, “Really? Are we really going to f**king do this? Compare kids dropping the F-bomb to the likes of sexual assault?”
Offensive, yes. Child abuse, not in my opinion. Although their delivery was raw and crude, their message was striking. Its blatant nature was just their tactic to capture an audience (which they did). I honestly have to say that while seeing the 6 to 13-year-old girls swear up and down while throwing out facts about the harsh realities still affecting women was extremely unsettling, it was also the point to make us feel uncomfortable. And if it does, then you should find the video’s stats utterly concerning.
Here’s the description from the video, which already has 2.1 million views on Vimeo, “Facing a future where women are still paid 23 percent less than men for the same work, and where 1 in 5 women are raped or sexually assaulted in gender-based violence, little girls between 6 and 13-years-old dressed as pretty pink princesses drop F-bombs to draw attention to society’s continued sexism. Asking the question, ‘What’s more offensive? A little girl saying f*ck or the sexist way society treats girls and women?’ these adorably articulate little ladies in sparkling tiaras turn the “princess in distress” stereotype on its head and contrast the F-word with words and statistics society should find shocking such as “pay inequality” and “rape.”
I’m no feminist, but the facts do speak to me. As a woman in 2014, learning that we’re still dealing with these injustices is alarming and forces me to wonder why we’re not past this. So, sorry I’m not sorry that it made you uncomfortable, but I’m too busy thinking about whether I’ll be that one unlucky woman who gets raped or why I’m not making the same amount as my male counterpart.
In the midst of the fire, I caught the video's director, Luke Montgomery, along with Caige, a 6-year-old actress from the video, and her mother, Brooklyne, on Entertainment Tonight, and their appearance further solidified my position. When asked if she understood the weight of what she was saying, cutie Caige answered, “yes,” and then explained that her favorite part was saying the lines for a cause. I think that’s what we’re forgetting here; these are just words being used draw attention to the bigger issues.
Some also found it questionable that the T-shirt company, which also stands for pro-LGBT equality and anti-racism, is a for-profit organization. Well, profit or non-profit, I’m glad they sparked a conversation and forced society to think about realities otherwise swept under the rug. I’ll be ordering my “Girls Just Wanna Have FUN-damental Rights” tee.
What are your thoughts on children cursing in the name of feminism? Is it effective or offensive? Tell us in the comments section below!
The opinions expressed here do not necessarily reflect those of BET Networks.
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