Just when you thought the brow trend wave had reached peak insanity on the Internet, I had to bring it into the real world. Why? For the culture, duh!
Brows are currently the hottest topic in beauty other than Rihanna's Fenty line right now. Everyone—I’m talking makeup vloggers, bloggers, your next-door neighbor, you name it— are all clamoring for #instafame by attempting the most outrageous interpretations. Over the past few months, there have been some major hits and misses along the way—but I personally applaud the creativity out there. No stone shall be left unturned.
Previous trends have ranged from the feathered brow to the barbed wire one, but it turned out the wavy one is the easiest one to create. I learned it truly is an optical illusion that requires lots of concealer, a steady hand, and perhaps a little tweak in Photoshop (which is more common than you think, beware!)
Originally, when my editor, Danielle, proposed that I try out the wavy brow, my first response was “are you hazing me?” Her response was deadpan: “Welcome to the internet, at least it’s not a sex tape!” She couldn’t have been more thrilled to bring this to life. Meanwhile, I was terrified. Yes, I’m going to publicly humiliate myself for the sake of a story. Gold star for me!
During a deep research dive, I noticed Brooklyn-based makeup artist Toni Cherrie (a.k.a. @thebaddbee) had perfected the look on herself. If I was going to try this, I wasn’t going to embarrass the hell out of myself — I needed an expert to step in.
“The first person I saw try it out was @slayagebyjess. I initially thought it looked pretty cool, but I didn't think much of it. Then as the days went on, I realized a lot of people had a reaction. They either hated it or loved it — and I found that fascinating.”
“I decided I wanted to try it out, but there weren't any videos showing how it's done (mostly because people were just editing the effect onto their brows rather than actually trying it),” Toni shared. “I had a few of my friends and family members actually message me about these brows, like they were such a big trend.”
When I pressed her about why these wacky trends occur, she replied, “This is just something to do with makeup, it’s supposed to be fun. Not every look is wearable — and not everything is a trend. Makeup is an art form, and sometimes art is funny and cheeky!”
I convinced Toni to come to my office and teach me her ways. The first step, beating your face as normal, which I was 100 percent down for. Next, using a pencil, create the wavy line you desire and fill in with a brow product of your choice. [Editor's note: she’s a fan of Anastasia Beverly Hills Dipbrow Pomade and Benefit Precisely, My Brow Pencil Ultra Fine Shape & Define.]
Then she carved out the shape she wanted before cleaning it up with concealer and an angled brush. Toni used the “soap method” to set and skipped brow gel.
Through the process, I teased the story out on my IG page to gauge how much/little I would get dragged. Comments ranged from “You are cute, but I’ll be saying no squiggles” to “I’m feeling it!” to “WHY! LOL.” The crowd was mixed.
Celebrity makeup artist Ashunta Sheriff, who works with Taraji P. Henson, Alicia Keys, and La La Anthony, wrote, “I’ll accept it on you.” Not bad!
The office reactions were the best. I’m pretty new still, so most of my co-workers probably thought I was losing my mind. I casually strolled around making polite chit-chat wondering how long it would take someone to notice me. Unlike the IG girls before me, my brows were wavy enough but didn’t bring out the full drama.
The girls were into it, citing that it could veer on “wearable” and that my purple hair already made me “edgy,” so the result wasn’t as shocking as if I were in a suit.
The guys, on the other hand, tried to be polite at first but figured something was up. Were they getting Punk’d? Unfortunately, it's 2017 and Ashton Kutcher was nowhere to be found.
“I couldn’t tell if you were frowning or surprised. I figured you were torn between emotions,” my friend Robert said later. For the record, he laughed at me for a full five minutes at his desk.
Next, I hit the streets of Times Square in NYC determined to get coffee and collect reactions. I only made it as far as the corner hot dog stand (don’t judge!) and purchased a water while making full eye contact. The vendor squinted at me noticing something was off, but couldn’t pinpoint it.
Between the Naked Cowboy and life-size Pikachu vying for attention, sadly no tourist stopped to take my photo. I can’t lie, I was a little disappointed. Where was all the fanfare?
Needless to say, I survived by day rocking a ridiculous brow trend. A few people laughed, but not as many people noticed as I initially thought. All and all, viral trends are probably left best to viewing and not trying.
So, would you try the wavy brow trend for a few hours? Let us know in the comments below.
(Photo: Rebecca Smeyne/BET)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.