In light of the recent Dove controversy, many of us are questioning which beauty brands actually deserve our support. Of course, buying Black is always in style — and something that should be 100 percent top of mind, despite what's happening in the headlines.
Admittedly, it does take a little bit more research to figure out which companies are in fact Black-owned. Yep, there are a lot of posers out there, peeps. Stay woke, y'all!
Need help navigating the market? We pulled together a quick, curated guide of Black-owned skincare brands we love to line your bathroom shelves with. Plus, don't forget to check out our other guides to Black-owned cosmetic and hair companies as well. You can thank us later!
(Photo: PeopleImages/Getty Images)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.