Chyna recently took to her Instagram endorsing the "Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream." Equipped with a Swarovski-crystal studded jar, the cream is said to increase "moisture for a brighter beautiful comfortable feel." Available for $250 a pop, the cream "shows less discoloration and unevenness while SPF protection minimizes future damage."
According to TMZ, Chyna’s been using Whitenicious dark spot corrector for a few years to deal with her hyperpigmentation. She felt this was a good deal for her because a lot of women of color suffer from skin issues. While that may be true, fans are pissed off that she's endorsing a product that promotes self hate.
Skin-lightening creams aren't supported in the Black community for many reasons. One in particular dating back decades with the stigma that darker-skin women aren't as beautiful as lighter-skin sisters.
Chyna disabled her comments, but fans have taken to Twitter to express their outrage.
We know she's in the midst of a bitter custody and child support battle against Rob Kardashian, so she needs income. But this may have gotten a little out of hand.
Do y'all think she took it too far with her latest business venture?
(Photo: gotpap/Bauer-Griffin/GC Images)
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