Party Over Hair: Dove Debuts Affordable Natural Haircare Line During COVID-19

Woman gazes into mirror with towel on her head and body

Party Over Hair: Dove Debuts Affordable Natural Haircare Line During COVID-19

Who runs the world? Curls! Because self-isolation and self-care go hand in hand.

Published April 24, 2020

Written by Soraya Joseph

These days, everything seems to be out of our hands, so it's comforting to know that there are a few things we can control.

We may not run the world, but we certainly run our curls. And while social distancing is a must, we must not forget that self-care is too, and that it starts at the roots  - literally.

Studio shot of a group of beautiful young women posing together against a gray background

Recently Dove announced its newest hair care line - Dove Amplified Textures - a new collection designed to enhance the natural beauty of textured hair.

According to the official press release from Dove, "The line features our new Moisture Amplifying Blend delivering maximum moisture to all curls, coils and waves alongside natural ingredients including honey, jojoba, aloe and coconut oil."

READ MORE: Keep Calm And Protect Your Palms - Dove Gives Helpful Tips For Our FingerTips!

Photo cred: Dove

As a fellow woman of color, I know wash days can sometimes take up our entire day. Matter of fact, some of us equate wash day to an "arm day" at the gym, the way our triceps and biceps overwork themselves when detangling and distributing product.

However, Dove's latest line makes the process a little easier, with the many essential oils infused into its Amplified Textures products. After all, the goal isn't to tame our wild curls, but rather, embrace and maintain our beautiful natural texture.

Who runs the world? Curls!

Dove Amplified Textures products are available now, at Walmart & Target, starting at as little as $6. To place it into perspective, it's less than the price of a Grande Caramel Frappachino with almond milk!

So show your hair some love, today!

Photo cred: Getty / Dove


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