See How Meghan Markle Is Changing Entire Businesses For Brands That She Is Photographed Wearing

LONDON, ENGLAND - NOVEMBER 27:  (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 24 HOURS AFTER CREATE DATE AND TIME) Prince Harry and Meghan Markle attend an official photocall to announce the engagement of Prince Harry and actress Meghan Markle at The Sunken Gardens at Kensington Palace on November 27, 2017 in London, England.  Prince Harry and Meghan Markle have been a couple officially since November 2016 and are due to marry in Spring 2018.  (Photo by Karwai Tang/WireImage)

See How Meghan Markle Is Changing Entire Businesses For Brands That She Is Photographed Wearing

Sprinkling Black girl magic everywhere.

Published December 15th

Ever since Meghan Markle’s engagement announcement, it’s safe to say that the world has been completely obsessed with this melanin queen. So much so that brands in the fashion world in particular have deemed it the “Meghan Markle Effect.”

Let us break it down for y’all starting with the white, LINE the Label wrap trench Meghan wore as when she announced her royal engagement with her fiancé, Prince Harry. The coat instantly sold out in minutes. The brand states, "we received an influx of emails, calls and messages on social media immediately after the photos went public. The coat was from our Fall/Winter 2017 collection and it sold out within minutes." Turns out, the brand even changed the name of the coat to “Meghan” in her honor.

These brands better start tagging the future princess when they drop new styles, because sis is gold and the “effect” equals boomin’ business.

Written by Shalaeya Brown

(Photo: Karwai Tang/WireImage)

COMMENTS

Latest in style

BET AWARDS 2018

SUN, JUN 24 8/7C

HOST JAMIE FOXX

AIRS
0

days

00HRS
00MIN
00SEC