Trying to reinvent the wheel is for dumb-dumbs. The intellectuals over at Reebok's HQ are cognizant of this, and instead of puttering around with reactive designs to the *~ugly sneaker*~ trend, they're sticking to what they know: a.k.a. the classics!
"Born in the '80s, Reebok Classic’s Franchise Four sneakers each have their own unique heritage, personality and attitude," a Reebok press release reads. "While today’s culture drives us to fit the norm, the message at the core of Always Classic is to empower individualism, encouraging us to push our creativity to new depths. The new campaign is a call-to-action for people to embrace their individuality and live up to their full potential as a fierce/pioneering/unstoppable/fearless style leader."
The gang models Reebok's four iconic styles: the Freestyle Hi, Classic Leather, Club C and Workout Plus. *Thinking face* Your sneakers can never go out of style if they've already stood the test of time! We have our eyes on the Classic Leather silhouette.
Will you be copping?
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.