Black Girl Magic!: Meghan Markle Has The Royal Ability To Make A Fashion Brand Sell Out In Minutes

Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex attend XXX on October 18, 2018 in Melbourne, Australia. The Duke and Duchess of Sussex are on their official 16-day Autumn tour visiting cities in Australia, Fiji, Tonga and New Zealand.

Black Girl Magic!: Meghan Markle Has The Royal Ability To Make A Fashion Brand Sell Out In Minutes

They are calling it the “Meghan Markle effect!”

Published October 19, 2018

Meghan Markle has been sprinkling her Black girl magic all over the royals.

The 37-year-old Duchess has been making quite the fashion statement since she's arrived at Buckingham Palace, sometimes being compared to her late mother-in-law, Princess Diana, by breaking the rules with her style choices, but always looking fabulous. And according to experts, if Meghan wears your brand, consider yourself lucky, because your pieces will indeed sell out. 

According to Women’s Wear Daily, Meghan Markle's outfits are worth $212.2 million to the brands she’s wearing when you add up media exposure, social-media impressions and actual sales. Because, let’s face it, we all want to be royal!

David Haigh, chief executive officer of Brand Finance, is calling it the “Meghan Markle effect.” He said that no matter who ends up designing Markle’s wedding dresses, it’ll be like “winning the national lottery.” Especially for lesser name brands. 



A combination of pictures created in London on July 30, 2018 shows a Britain's Meghan, Duchess of Sussex wearing outfits while attending events and engagements in the months following her wedding to Prince Harry: (Full L-R) at the Southbank Centre in London on July 17, 2018; in Dublin on July 10, 2018; observing a moment of silence in memory of the victims of the Grenfell Tower fire disaster during a visit to Chester on June 14, 2018;    at the Prince of Wales's 70th Birthday Garden Party at Buckingham Palace on her first official engagement as the Duchess of Sussex on May 22, 2018 and at Marlborough House in London on July 5, 2018; - Discreet colors, long dresses and chaste necklines: since marrying Prince Harry on May 19, 2018, Meghan, who turns 37 years old on August 4, adopted the duchess look, without departing from a touch of fantasy that recalls her past as a fashionista. (Photo by various sources / AFP)        (Photo credit should read DOMINIC LIPINSKI,PHIL NOBLE,YUI MOK,PAUL FAITH,ARTHUR EDWARDS,VAUGHN RIDLEY/AFP/Getty Images)

For example, Meghan was photographed back in July wearing small Canadian brand Nonie. The designer had never gotten so much traffic to her site that it crashed within minutes. And the blush sleeve-less trench dress that retails at $1,150 is sold out until further notice. The only way to "try" to get your hands on it is to sign up for their wait list.


(Photo: Nonie)

Last year, the Duchess wore a Mackage coat and the brand received 1.6 billion social-media impressions in 24 hours. And do y’all remember the sleeveless green dress that Meghan wore during the engagement announcement? The Italian brand, P.A.R.O.S.H., told WWD that when Meghan wore their dress, it sold out in minutes, and their over sales are stronger than ever.

The mother-to-be also supported her bff, Serena Williams, by wearing a $145 blazer from her line while in Australia this week. And of course, the blazer is sold out already! 


(Photo: P.A.R.O.S.H)

We’re glad that our Black princess is sprinkling her royal influence all over the world.


Written by Tira Urquhart

(Photo: Chris Jackson/Getty Images)


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