See How Rihanna’s Savage x Fenty Brand Is Using Profits On Bras To Support Breast Cancer Awareness

Breast Cancer Awareness Month Brands Donating To Research

See How Rihanna’s Savage x Fenty Brand Is Using Profits On Bras To Support Breast Cancer Awareness

And 16 other fashion brands are doing the same.

Published October 17, 2019

Written by Tira Urquhart

October is Breast Cancer Awareness month, and plenty of our favorite fashion and beauty brands are supporting the cause. While most are familiar with the pink ribbon motif, many brands are supporting Breast Cancer Awareness this month by donating proceeds from sales to various organizations like Susan G. Komen, the Breast Cancer Research Foundation, and Bright Pink. These organizations help fund research, treat patients, spread awareness, and offer other various forms of support for this important cause.

According to the World Cancer Research Fund International, breast cancer is the most common cancer in women and the second most common cancer overall. However, Black women are 42% more likely to die from the disease than their white counterparts, according to So here at BET we wanted to highlight brands who have committed a portion of their sales, if not all, to various organizations working toward finding breakthroughs in treatment and prevention for October and beyond.

Related: I'm A Survivor!: These Black Stars Who Have Survived Breast Cancer Continue To Inspire

Rihanna’s Savage x Fenty line debuted a $60 Savage X Thrivers VIP Box which includes an assortment of pink bra and panty sets to help raise money for her Clara Lionel Foundation. The proceed will go towards helping a group of young women living with aggressive forms of breast cancer. Rihanna says, “I want to raise awareness for under-served breast cancer communities and the Savage X Thrivers VIP Box represent young women of all walks of life living and thriving with cancer, the easiest way for people to get involved and make a difference is by shopping this box and collection."

Take a look below at 17 brands who are committed to the fight!


  1. Savage x Fenty
    (Photo courtesy of Savage x Fenty)

    Rihanna’s Savage x Fenty lingerie brand has launched its “Thrivers” campaign, which spotlights four young women who have dealt with aggressive forms of breast cancer.

    The brand is also donating proceeds from purchases of its pink lingerie styles to the Clara Lionel Foundation, which was founded by Rihanna in 2012 to honor her grandparents. The proceeds will help fund research and support for young women battling aggressive forms of breast cancer.

  2. La Mer
    (Photo courtesy of La Mer)

    La Mer will donate 20% of each Limited Edition, travel-size Treatment Lotion sold with a maximum donation of $53,000 to the Breast Cancer Research Foundation from 9/1/2019 – 6/30/2020.

  3. Mackage
    (Photo courtesy of Mackage)

    Mackage is keeping us cozy with a cause. The Canadian outerwear brand will donate $100 for every sale of its Adali coat, up to $10,000 to the Breast Cancer Research Foundation. 

  4. Sneaker Room x Nike

    New Jersey-based sneaker store Sneaker Room has joined forces with Nike to unveil the React Element 87 SR QS sneaker. The limited edition style starts at $250 - $1000 depending on the colorway. The company will donate 100% of proceeds to breast cancer awareness initiatives. Styles are available at

  5. Coach
    (Photo courtesy of Macy's)

    Coach created a watch for Breast Cancer Awareness month. 10% of sales will be donated to the Breast Cancer Research Foundation. The Women's Perry Blush Leather Strap Watch is $125 and sold exclusively at Macy's.

  6. Ralph Lauren
    (Photo courtesy of Ralph Lauren)

    25% of each item purchased in this limited edition Ralph Lauren collection ($68-$148) goes to Pink Pony's international network of charities, including Memorial Sloan Kettering Cancer Center and the Ralph Lauren Center for Cancer Care.

  7. C.O.Bigelow
    (Photo courtesy of C.O. Bigelow)

    C.O. Bigelow made this beautiful freesia candle ($36) for a cause. 10% of the proceeds from each purchase will be donated to the Breast Cancer Research Foundation, year-round.


  8. KAt Kim Fine Jewelry
    (Photo courtesy of KatKim Jewelry)

    KatKim jewelry created the boob locket to benefit Breast Cancer Awareness in honor of her friend Yuri Chung, who, at the age of 33, is fighting cancer for the second time.

    Proceeds from the locket will go toward her treatment through Hope 4 Cancer, an alternative and holistic treatment center. The 24k gold and diamond locket ($2000) is for sale at

  9. Veronica Beard
    (Photo courtesy of Veronica Beard)

    For the month of October, Veronica Beard will donate $10 from every order to BCRF. Also be sure to check out VB Edit, where women are sharing their own stories with breast cancer. Styles range in price, the pink leather 'Calyn' skirt is $995 at

  10. APL
    (Photo courtesy of APL)

    Athletic Propulsion Labs (APL) has a limited-edition TechLoom Wave running shoe for breast cancer awareness month. 20% of the gross sales within the year will be donated to the Women’s Cancer Research Fund. APL TechLoom Wave in Soft Pink, $225 at

  11. Aerie
    (Photo courtesy of Aerie)

    For the tenth year in a row, Aerie is partnering with Bright Pink. 100% of sales of a limited edition sports bra, legging and sweatshirt will be donated. Styles range from $34.95-$44.95 at

  12. Athleta
    (Photo courtesy of Athleta)

    Athleta developed the Empower bra and Empower pads for post-mastectomy women. The pads offer a more light-weight option than current prosthetics for women who choose to be active after their mastectomies. The pads slide easily into Athleta's Empower bra.

    Athleta is donating 1,000 bras to UCSF’s Helen Diller Family Comprehensive Cancer Center and 4,000 bras to the Mayo clinic for post-mastectomy women. Athleta Empower Bra, $54 at

  13. True RELIGION
    (Photo courtesy of True Religion)

    True Religion has a Pink Collection of sweatshirts, bucket hats, and a scarf with 15% of proceeds being donated to the American Cancer Society. All styles including the pink-printed scarf ($40) can be purchased at

    (Photo courtesy of BECCA)

    Becca Ultimate Lipstick Love Breast Cancer Awareness ($24) is a long-wear lipstick with color pigments that will look great on everyone. BECCA will donate 20% of proceeds from the sale to the BCRF.

    (Photo courtesy of Kendra Scott)

    Kendra Scott will give 50% of the proceeds from every purchase of their Breast Cancer charms to support a research grant through the Breast Cancer Research Foundation, in honor of Holley Rothell Kitchen. Pendants start at $25 on

  16. trèStiQue
    (Photo courtesy of Trestique)

    In support of Breast Cancer Awareness, trèStiQue will be donating $1 for every pink full-sized lip product that is purchased on to the Susan G. Komen Foundation. The lip sticks are $25 each and proceeds will be donated for sales made Oct.15th - Oct.30th.

  17. Splendid

    For every item purchased from their 'Love Is Splendid' capsule collection, Splendid will donate an item to benefit programs that comfort women battling breast cancer. Their Love Is Splendid collection ($34-$158) can be purchased at

(Photo: David M. Benett/Dave Benett/Getty Images Savage x Fenty)


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