NBA All-Star Weekend 2020 Evolves Into An Exclusive Shopping Experience

NBA All-Star Weekend 2020 Evolves Into An Exclusive Shopping Experience

From luxury clothing collaborations to exclusive sneaker releases.

Published February 24, 2020

The NBA All-Star Game has become about way more than just basketball — and brands from luxury to food are tapping into it more than ever. It’s one of the biggest moments of the year for limited sneaker releases and as it continues to grow even more, the festivities have also become a premier destination for clothing drops as well.

Many are coveted, special edition collaborations — some from under-the-radar streetwear designers, and some from design superstars like Off-White and Louis Vuitton menswear designer Virgil Abloh — that celebrate Chicago by incorporating symbols and references throughout the designs.

Brands such as Nike, Jordan Brand, Mitchell & Ness, Gucci, and a ton of others hosted events and activations during the weekend. Attending Pop-up shops and exhibits is surely a highlight, and capturing the moments with a great camera make it even better!

See how we captured the All-Star Weekend apparel and sneaker exhibits with the iPhone 11Pro. 

  1. Mitchell & Ness Exclusive Pop Up Shop And Art Installation
  2. Air Jordan 23 All-Star Pop-Up Shop

    You can easily switch between lenses in Photo mode simply by tapping either .5x (Ultra Wide), 1x (Wide), or 2x (Telephoto). You can also swipe up to expose the zoom wheel and smoothly zoom between all three cameras.


  4. An Ode To Kobe Bryant In The Most Fashionable way

    Capture classic portrait framing with the Telephoto camera, or zoom out to capture group portraits with the Wide camera.

  5. Giannis Antetokounmpo Nike Release Exhibit

    If you want to position your iPhone for a photo and then take the photo from a distance, you can use your Apple Watch to view the iPhone camera image and take the photo. 

  6. Nike Air Night Market Installation

    Night mode is made possible by a new Wide camera sensor with 100% Focus Pixels and intelligent software, enabling low-light photos never before possible on iPhone. Night mode automatically comes on in low-light environments. The yellow Night mode icon on the top left indicates you are shooting in Night mode.

  7. Giannis Antetokounmpo Burger And Shake Pop-Up Shop
  8. Jordan Brand HUB23 experiential brand space

    Editing is more powerful and intuitive with new tools that are easier to apply, adjust, and review at a glance. Now, every tool and effect you use on your photos can be used on videos—including Rotate, Crop, and Enhance—right within the Photos app.

  9. Lyrical Lemonade Art Installation

    Add Portrait Lighting to your photos in editing including Natural Light, Studio Light, Contour Light, Stage Light Mono, Stage Light, and the all new High-Key Light Mono.


Written by Tira Urquhart

(Photo: Courtesy of iPhone 11pro)


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