SMDH: This Company Found Out The Hard Way What Happens When You Use Beyoncé’s Image To Sell Stuff Without Her Consent

SMDH: This Company Found Out The Hard Way What Happens When You Use Beyoncé’s Image To Sell Stuff Without Her Consent

They even used her album art without getting permission.

Published December 11th

Recreating anything in the likeliness of Beyoncé without her permission is the ultimate no-no. One Brooklyn brewery found out how serious Queen Bey is about protecting her image the hard way.

LineUp Brewing reportedly received a cease and desist letter over the beer they created in homage of the R&B songstress, reports PitchFork.com. Katarina Martinez, owner of the brewery, revealed that Bïeryoncé, a pilsner beer, came to fruition after she missed one of Bey’s concerts.

Dishing on her surprise over the controversy surrounding the brew, Martinez told PitchFork.com, “As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage...We’re disappointed that she didn’t take it as a compliment, but oh well -- it was fun while it lasted!”

While Bïeryoncé, a one-time batch, will be available while supplies last, LineUp has  successfully created brews in honor of other notable celebs including: Notorious B.I.G, David Bowie, Freddie Mercury and Carly Simon.

Written by Jasmine Washington

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