The Viral App Vero Went From Hero To Zero In Just One Week

DUSSELDORF, GERMANY - FEBRUARY 27: In this photo illustration, a surge in new users cause technical difficulties for users of the VERO app on February 27, 2018 in Dusseldorf, Germany. Recent changes to Facebooks algorithm, controlling what users see on their newsfeeds, has caused many to sign-up for the app billed as the next Instagram. (Photo by Ant Palmer/Getty Images)

The Viral App Vero Went From Hero To Zero In Just One Week

Tired of ads, or your timeline being out of order? This app may be for you...or not?

Published March 26, 2018

Launched by Lebanese billionaire Ayman Hariri, Vero is the seemingly overnight sensation that is coming for major social networks such as Facebook, Instagram, Twitter and Snapchat.

Vero, which means “truth” in Latin, believes that they are a platform that can allow users to be themselves. According to their website, the aim of Vero is to make connection more “authentic” so people can “behave in a way that’s more natural,” when posting online.

LONDON, ENGLAND - MARCH 23:  Ayman Hariri (owner) attends the The Impossible Collection Launch Party at the St Pancras Renaissance Hotel on March 23, 2016 in London, United Kingdom.  (Photo by David M. Benett/Dave Benett/Getty Images)
Photo: David M. Benett/Getty Images

Though it was launched in 2015, this week Vero sky-rocketed to the top of the iOS App Store and GooglePlay Store this past week after announcing that their first million users would get the app free for life while others would be charged a subscription fee. You can follow your favorite celebrities and post photos so what exactly sets Vero apart from all the other apps that tried to come for Instagram but faded into oblivion?

Vero doesn’t just limit you to posting photos and videos. It also allows you to share links and your suggestions for music, books, places, movies and T.V. shows with your followers  and there's no ads! Vero plans to start charging a small subscription fee to compensate for this but for now, the app is completely free.

The posts are in chronological order. Praise! We know we aren’t the only ones who are tired of seeing Drake’s posts from 3 weeks ago at the top of our Instagram feed (even though we’re never truly could get tired of him). They also allow you to put your followers in the different categories of friends, close friends, and acquaintances. Plus, you choose which of these groups can see your posts.

But just as Vero has gained recognition, the slew of technical difficulties and Ayman Hariri’s alleged shady past involving underpaid workers at a Saudi construction company has led users to delete the app as quickly as they downloaded it.


Will #DeleteVero win or will Vero actually be better than Facebook like all these other apps promised?

Written by Gina Conteh

(Photo: Ant Palmer/Getty Images)


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