It’s no secret that in order to stay relevant today, celebrities need a fashion line, a cosmetic brand, a fragrance deal or some other glamorous gig to keep raking in the dough. But some stars are straying away from the norm, by making money with their side hustles.
Will Smith is quite familiar with the art of side hustles. He dipples and dabbles in many businesses from owning his own production company to investing in brands like Carol's Daughter, a hair and beauty company.
You know what they say, multliple sources of income is the way to become a millionare!
Here’s how Will Smith and more stars are securing the bag in unlikely ways:
Master P is now the master of snacks as his viral chip brand is set to be sold in 4,200 Walmart stores across the country!
The rap mogul recently sat down forThe Beat with Ari on MSNBC to talk about breaking into different industries outside of rap to build his empire.
"I had a situation the other day where I met with a guy and he was like, ‘I expected you to be a whole different person” ’cause I was prejudged by music — not the business that I’m creating to build an empire and to build a generation of wealth for your family."
Recently, news broke about Jay-Z's latest side hustle, Roc Nation signed a deal with the NFL for an enternaintment and social justice partnership. With this new found partnership, Roc Nation is said to co-produce future NFL Halftime Shows. The NFL also started Inspire Change, a foundation to address community outrage about Colin Kapernick. Roc Nation is reported to make contributions to the foundation as well.
Jay-Z: "I think that we forget that Colin’s whole thing was to bring attention to social injustice so in that case this is a success — this is the next thing. There’s two parts of protest: the protest, and then there’s a company or individual saying ‘I hear you, what do we do next?’ For me it’s about actionable items, what are we gonna do about it? We get stuck on Colin not having a job, you know what I’m saying? And this is more than that."
Will Smith is a man of multiple talents, and this doesn't stop when it comes to behind-the-scene hustles! From acting, producing, managing his children, and investing, he truly does it all. He owns a production company, Overbrook Entertainment. As a producer, he has contributed to films; ATL, Lakeview Terrance, and Karate Kid, along with television show Hawthorne, which starred his wife Jada Pinkett Smith.
Veering away from acting and producing, he makes sure to invest as well. Will Smith invested in Carol's Daughter, a hair and beauty brand, and a video sharing app, Viddy. Will and Jada are also partial owners of Philadelphia 76ers!
Will Smith is truly a jack of all trades!
Specatular Smith is silently killing it! Many of us know him as 1/4 of Pretty Ricky but Spectacular has been making some serious business strides. He is responsible for Grumpy Cat. The proper marketing, and virality of 'Grumpy Cat' made it a $100 Million brand.
Spectacular is also the founder, and CEO of Adwizar. Adwizar focuses on social media marketing. The company aims to assist clients in increasing followers, and monetizing revenue.
Adwizar is regonized as of the fastest growing companies in the United States, yielding 1,600% growth in 3 years.
Angela Yee is frequently recognized from the years she has served as a radio personality, particularly as a host on The Breakfast Club on Power 105.1. In September 2016, Angela expanded her empire opening Juices for Life in Brooklyn. The juice bar is a part of the franchise owned by Styles P and Jadakiss.
Angela Yee is from Brooklyn and states one of her motivations for opening the juice bar is because it was hard to find juice bars in the neighborhood.
Juicing and providing her community with healthy options is a passion for her, as she also created a cold press drink, Drink Fresh Juice.
Aside from acting, and rapping, Jaden Smith has always been conscious about the environment. From a young age, enviromental pollution has been something that bothered him. His awareness of the effects of environment pollution and love for the ocean lead him to create Just.
Just is an eco-friendly bottled water company. The company is founded by Jaden and his dad, Will Smith. All the materials used by the company are renewable resources. The plastic used is made from sugarcane!
Ultimately, Jaden Smith's goal is to reduce the use of plastic, waste, and carbon dioxide emissions. When he isn't making music, he is spreading awareness about detrimental effects of pollution.
Drake is well known for establishing himself as a household brand, due to the shift from acting on Degrassi, to rapping, and reaching legendary status within the music industry. What many of you may not know is that Drake owns a whiskey company, Virginia Black Whiskey.
Drake partnered with DeLeón Tequila founder Brent Hocking to launch the whiskey company in 2016. Virginia Black broke records in Ontario for having the largest first-day sales.
"Virginia Black is the perfect combination of exceptionally good juice in exquisite packaging at an accessible price" Hocking stated.
Ray J branched out of music and is making some big cash while doing so—$10 million to be exact!
When R&B singer and Love And Hip Hop: Hollywood star started his tech company, Raycon, he initially began with selling smartwatches, scooters and headphones, but struck gold once he started selling wireless earpods. Ray J continues to expand and grow with his company by partnering with other brands, such as Loop that offers ride sharing services using his scooters. Ray J recently announced that he sold his Scoot-E brand to the Canadian scooter sharing platform, LOOPShare, and he purchased 19,000,000 shares in the ride sharing company to raise, "more capital to grow the new company."
In an interview with the Grit Daily, Ray J revealed his excitement about Raycon hitting the eight-figure mark and said, "It feels amazing and we’re so proud of how far we’ve come in such a short amount of time. I knew that the company would do well because I believe so much in the products, but I have to say that the success has been overwhelming so far. We have a great team assembled and we get things done. Our customers are happy so we’re happy."
Shaq loves his Krispy Kreme donuts, so much so that he’s gunning to be the owner of 100 Krispy Kreme shops, according to TMZ. He owns one franchise in Atlanta, but he’s looking to expand his doughnut empire as well as his food franchises which already include 155 Five Guys Burgers and 17 Auntie Annie’s Pretzels.
“I just started a company called Shaquille O’Meals,” he told TMZ. “I’m going to be investing in food franchises.” He’s also the owner of 150 car washes, 40 24-Hour Fitness Centers, a shopping center, a movie theater, and several Las Vegas nightclubs.
Sure, the rapper endoreses Belaire champagne, but did you know he collects coins from a burger joint, too? He shared this past fall, that he partnered with the Checkers and Rally's chain of drive-in restaurants. He also pedals unisex hair products called Rich Hair Care, which is pretty unsual (and smart) of the rapper.
In addition to her mega-successful athleisure line, Eleven by Venus, the tennis champ owns four Jamba Juice franchises in the Washington, D.C., area, and she also owns V-Starr, a full service interior design company for commercial and residential spaces. Yes, somewhere between Wimbledon wins and Olympic gold medals, Venus found time to become a licensed interior decorator.
Akon Lighting Africa has reportedly brought solar lighting to more than 1 million households in 14 African countries. Then there's the diamond mine business he owns. Apparently he bought it in 2007 in South Africa, but he's super private about the deets on that one.
Kanye West may have gifted Kimmy with shares Amazon, Adidas, Apple and Disney this Chrstmas, but this isn't the first time he's given his wifey a gift that keeps on giving. Back 2014, the rapper bought his bride-to-be at the time 10 European Burger King franchises as a wedding present. The BK branches are in Italy, France, and the UK. #Boss
Lenny is in the interior designing biz, too. He's had his boutique interior design firm called Kravitz Design since 2003. His clients have included luxury hotels, private residences, and he even created the set of The Queen Latifah Show. Who knew?!
Who runs the world? Queen Bey, duh. So of course she has multiple streams of income but perhaps her most lowkey money makers are her deals with WTRMLN WTR and 22 Days Nutrition. Issa lifestyle.
(Photo from left: Peter Kramer/NBC/NBC NewsWire via Getty Images, Prince Williams/ Wireimage, Jamie McCarthy/Getty Images for LOTTE New York Palace)
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