Never let it be said that Rihanna is just a pretty face. The singer and mogul just added a new business to her portfolio, which already includes a beauty line and a creative director position at Puma. Her latest venture, Fr8me, aims to represent fashion, beauty and hairstylists.
"Hair, makeup and styling play an important role in my creativity," RiRi told The Hollywood Reporter. "I am very involved with that part of my process, so this agency was an organic thing for me to do." Managing partner Benoit Demouy will help run the business.
The company roster already includes Rihanna's own makeup artist Mylah Morales, as well as wardrobe stylist Jason Bolden (who works with Taraji P. Henson) and celeb hairstylists Marcia Hamilton (a favorite of Jada Pinkett Smith and family) and Patricia Morales (Fergie).
Watch a brand new episode of Funny Style below in which we salute Rihanna, J.Lo and Lupita.
(Photo: Dimitrios Kambouris/Getty Images)
For the past 10 years, Yusef has been dictating all of the beauty trends we emulate via his most famous client, none other than Rihanna. He started out his career as a performer, but he ended up behind the scenes. In Hairstory, he details his rise in the industry from aspiring singer to creative directing the hair for Fenty x Puma.